Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join our team and drive the execution of high-impact digital marketing initiatives. This role requires a hands-on professional who can build and optimize landing pages, implement automation workflows, enhance SEO performance, and integrate marketing technology for maximum efficiency. If you are passionate about blending digital marketing with automation and have a data-driven approach to growth, we'd love to hear from you. Key Responsibilities: Digital Marketing Infrastructure & Campaign Execution Build, maintain, and optimize WordPress landing pages using Elementor or similar website builders. Implement SEO best practices to drive organic traffic and improve search rankings. Set up and manage tracking pixels and analytics tools to ensure accurate performance measurement. Develop and automate marketing workflows using Zapier (preferably n8n) and other automation tools. Integrate marketing technology solutions to enhance efficiency and conversion rates. Execute WhatsApp Marketing campaigns to engage with audiences and drive conversions. Manage Email Marketing campaigns, including automation, segmentation, and performance tracking. Marketing Technology & Automation Leverage martech tools to improve marketing performance and automation. Work with APIs, low-code/no-code solutions, and automation platforms to connect marketing systems. Stay updated on emerging AI-powered tools and automation strategies to optimize marketing efforts. Data & Performance Optimization Monitor and analyze marketing performance metrics to drive continuous improvements. Implement A/B testing strategies to optimize landing pages and campaign performance. Ensure proper attribution tracking across multiple marketing channels. Requirements: Proficiency in WordPress (Elementor, Divi, or similar page builders). Strong knowledge of SEO strategies and optimization techniques. Hands-on experience with Zapier, n8n, and other marketing automation tools. Experience in setting up tracking pixels, analytics, and conversion tracking. MarTech experience is a plus. Analytical mindset with a data-driven approach to marketing optimization. Excellent problem-solving skills and ability to work in a fast-paced environment. Strong communication skills and ability to collaborate with cross-functional teams.

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