Digital Marketing Manager - Al Futtaim - Dubai, UAE
Al-Futtaim
- Salary
- $204k - $264k
- Experience
- 5+ yrs
- Location
- Dubai
- Job type
- Full-time
Required skills
- digital strategy development
- performance marketing leadership
- data visualization and advanced analytics
- predictive campaign management
- SEO
- PPC
- paid social
- email marketing
- marketing automation
- CDP usage
- vendor and agency management
- budgeting and financial planning
- team coaching and leadership
- presentation and stakeholder communication
About the role
This Digital Marketing Manager role with Al Futtaim in Dubai focuses on shaping high-impact digital strategies that drive retail and e-commerce growth across multiple brands. The position requires strong leadership, deep analytics capability, and the ability to translate complex data into strategic business decisions while managing performance-driven marketing activities at scale.
Key Responsibilities:
Develop and implement digital marketing strategies aligned with group-wide retail and e-commerce objectives
Lead strategic planning across SEO, SEM, paid media, affiliates, display, and content initiatives
Prepare and deliver executive-level presentations on marketing performance, budget allocation, and strategic priorities
Oversee a team of up to five digital marketing professionals, ensuring continuous coaching and high performance
Lead the Digital Business Analytics team in developing advanced dashboards and data visualizations
Track and improve KPIs including ROAS, CAC, and CIR across all digital marketing channels
Drive predictive marketing campaigns using CDP-based targeting and product catalog data
Manage full-funnel performance marketing including PPC, paid social, display, and affiliate marketing
Handle budgeting, forecasting, and financial planning for large-scale marketing initiatives
Oversee agency and vendor relationships, SLAs, and contract management
Lead SEO programs, organic traffic growth initiatives, and optimization of online content
Conduct A/B and multivariate testing to enhance campaign effectiveness
Monitor digital trends, marketing technologies, and industry best practices to maintain a competitive advantage
About Al-Futtaim
Al Futtaim Group is one of Dubai's most respected and diversified business organizations, operating across retail, automotive, finance, real estate, and healthcare. With a strong presence across the Middle East, Asia, and Africa, the group partners with leading global brands and continues to expand through innovation, customer focus, and disciplined growth.
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