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Senior Brand Manager - Projects

Min Experience

7 years

Location

Gurugram

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Defining the road map for the portfolio and delivering the brand strategy for each category. Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio Portfolio planning and management based on 4P's including NPD development and launch. Managing budgets for the portfolio to create strong brand among customers and consumers Driving brand equity through communication and consumer activation programs Plan and execute ATL communication that drives brand consideration Responsible for execution of always on digital programs like Lead generation, social calendar for the category Work with mainline advertising and media agency for creating ATL and digital communication for the category

About the company

Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let's paint the future together. © 2024 Akzo Nobel N.V. All rights reserved.

Skills

brand strategy
portfolio management
marketing
communication
digital marketing