Vation Digital
Website:
vation.com
Job details:
Experience: 4‑9 years
Location: Bengaluru/remote
(Required skills: AJO OR AJO+Campaign Classic)
Must Have Skills:
• Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
• Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
• Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
• Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc.
• Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
• Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
• Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behavior. Advocate for improvements.
• Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills. Good to have Skills: • Own the project deliverables end to end working independently.
• Prior experience with CDP/Adobe campaign
• Data engineering Skills Responsibilities
• Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer
• Assess customer requirements, pain points, goals and make recommendations on solution architecture, design, and roadmap.
• Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.
• Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.
• Create customer, visitor and product audiences using segments and AI/ML power.
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