Marketing Specialist

Job Overview

We are seeking a Marketing Specialist to join our team at AiVantage. The ideal candidate will have a strong background in market research, data analysis, and content creation. You will play a pivotal role in shaping our marketing strategies, conducting industry research, and supporting product development efforts with actionable insights.

Key Responsibilities

Market Research and Analysis:

• Conduct in-depth research on financial services, AI trends, and industry benchmarks to identify opportunities for growth.
• Analyze competitor activities, market trends, and customer needs to support business strategies.
• Collect and interpret data from industry reports, surveys, and internal databases.
  
  

Content Creation

• Collaborate with the marketing team to create engaging content such as whitepapers, blogs, case studies, and presentations.
• Design creatives for blogs, social media posts, and marketing materials.
  
  

Campaign Development & Execution

• Assist in the planning and execution of marketing campaigns, including social media, email marketing, and digital ads.
• Take ownership of and continuously update the marketing contact list based on campaign responses and newly solicited contacts.
  
  

Data-Driven Reporting

• Work closely with the product and sales teams to provide insights and recommendations based on research findings.
• Monitor key marketing metrics, such as website traffic, campaign performance, and lead generation efforts.
• Use data analytics tools to measure the ROI of marketing initiatives and suggest improvements.
  
  

Collaboration And Communication

• Coordinate with internal teams and external vendors to ensure the successful delivery of marketing projects.
• Develop strong communication materials and presentations for client pitches and industry events.
  
  

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related field.
• 2–4 years of experience in a B2B marketing role.
• Proficiency in marketing tools, such as Google Analytics, HubSpot, or other CRM and data platforms.
• Strong written and verbal communication skills, with the ability to craft compelling narratives.
• Advanced skills in Microsoft Excel and PowerPoint is a must.
• Experience with design tools like Photoshop or Canva is a plus.
• Familiarity with AI and financial services sectors is a plus.

AiVantage