Digital Marketing Manager (B2B Tech Focus)

We are seeking a dynamic Digital Marketing Manager to lead our digital brand presence and engagement across global markets. The ideal candidate will have a proven track record in driving performance marketing, SEO/SEM, paid campaigns, and content distribution for IT services or technology-driven organizations. You will play a pivotal role in accelerating brand visibility, generating qualified leads, and strengthening AiRO's position as a mid-sized leader in the AI and Cloud consulting space. Key Responsibilities Develop and implement an integrated digital marketing strategy to enhance brand awareness, visibility, demand generation, and customer engagement Create, curate, and manage compelling content (text, images, videos) tailored for platforms such as LinkedIn, Twitter, Facebook, Instagram, and emerging channels Plan and execute both paid and organic campaigns, including ABM-aligned initiatives, scheduling, budgeting, and performance tracking. Design social media programs that support demand generation, website traffic growth, pipeline growth, and align with sales initiatives Design and manage email marketing workflows, drip campaigns, and nurture journeys through marketing automation tools. Analyze social media metrics, campaign KPIs, and web traffic to optimize strategy and report insights to stakeholders Engage with followers, manage online reputation, and respond to customer queries in alignment with brand voice Collaborate with cross-functional teams (content, design, sales, and product) to ensure brand consistency and maximize campaign impact Stay updated with the latest social media trends, tools, and growth hacking strategies Experience with paid social advertising, especially on LinkedIn Ads and campaign budget management. Drive influencer outreach and partner engagement strategies to amplify our digital voice. Qualifications & Experience Bachelor's or Master's degree in Marketing, Communications, Digital Marketing, or related field 4-7 years' experience in social media marketing, preferably within B2B technology, SaaS, or IT services Proven success in developing and executing multi-platform social media campaigns with measurable business impact Strong command of Google Analytics, LinkedIn Campaign Manager, Google Ads, and performance tracking tools. Exposure to CRM and marketing automation platforms like HubSpot, Zoho or Marketo is a plus. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms Strong copywriting, communication, and storytelling skills Solid understanding of SEO, web traffic metrics, and digital online marketing channels Proficiency in SEO/SEM, content distribution, and conversion rate optimization techniques. Familiarity with B2B buyer journeys and Account-Based Marketing (ABM) approaches. Creative thinker with excellent project management and organizational skills Ability to work collaboratively in a global, cross-functional environment

Airo Digital Labs