Growth Marketing Lead, Japan

Contribute to the overall marketing strategy for Japan and be a key driver of growth initiatives and campaigns. Work closely with product, content, partnerships, and other cross-functional teams to deliver impactful marketing programs that drive awareness, acquisition, conversion, and engagement. Key Responsibilities: - Develop and execute holistic marketing strategies and roadmaps for Japan market - Ideate, build, and launch high-performing marketing campaigns across channels (e.g. social, search, partnerships, etc.) - Analyze campaign performance data and optimize to improve ROI and efficiency - Partner with customer insights, content, and creative teams to ensure marketing content resonates with target audiences - Collaborate with regional and global marketing teams to share learnings and best practices - Keep up to date with industry trends and competitive landscape to identify opportunities for growth Required Skills and Experience: - 5+ years of experience in growth marketing, performance marketing, or digital marketing - Strong analytical and data-driven mindset; experience leveraging data and insights to inform marketing strategy - Creative problem-solving skills and ability to innovate on campaign ideation - Excellent communication and interpersonal skills to collaborate cross-functionally - Fluency in Japanese and English - Experience working in a fast-paced, high-growth environment

Airbnb is a community-driven hospitality company that offers a diverse and unique collection of vacation rentals, along with experiences, to make it easy for people to belong anywhere they go. Airbnb promotes the sharing economy by enabling people to list, discover, and book unique accommodations and experiences around the world.