iGaming SEO Content Writer

Company

SiGMA Events refers to a series of global iGaming and emerging tech events organized by SiGMA Group. SiGMA stands for "The Worlds Online Gambling Authority" and initially focused on the iGaming industry in Malta. Over time, SiGMA has expanded its scope and established itself as a leading international event organizer in the iGaming, blockchain, and emerging technology sectors.

SiGMA events bring together industry professionals, stakeholders, experts, and enthusiasts from around the world to discuss the latest trends, innovations, challenges, and opportunities in the gaming and tech industries. These events typically feature conferences, exhibitions, networking sessions, panel discussions, keynote speeches, and various other activities aimed at facilitating knowledge sharing, business networking, and collaboration within the industry.

SiGMA events have gained recognition and popularity within the iGaming and tech communities, attracting a diverse range of participants, including operators, affiliates, regulators, suppliers, investors, and service providers. The events provide a platform for industry professionals to showcase their products, services, and expertise, as well as to foster meaningful connections and partnerships in a dynamic and engaging environment.

Senior SEO Writer

The SEO Senior Writer is a highly skilled and experienced writer responsible for creating high-quality, SEO-optimized content that drives organic traffic, improves search engine rankings, and supports business goals. This role requires a deep understanding of SEO principles, content marketing best practices, and the ability to produce compelling and informative content that resonates with target audiences.

Key Responsibilities

Content Creation & Optimization:

• Write, edit, and proofread high-quality, SEO-optimized content across various formats (articles, blog posts, website copy, landing pages).
• Conduct thorough keyword research and incorporate relevant keywords naturally throughout the content.
• Optimize content for on-page SEO factors (title tags, meta descriptions, image optimization, internal/external linking).
• Ensure content adheres to brand style guidelines and maintains a consistent voice and tone.
  
  

Content Analysis & Reporting

• Liaise with SEO Content Manager on content performance and optimization opportunities
• Identify areas for improvement and make data-driven recommendations to optimize content performance.
  
  

Industry Research & Trend Analysis

• Stay updated on the latest industry, vertical, and SEO trends, algorithm updates, and industry best practices.
• Conduct competitive analysis to identify opportunities for improvement.
  
  

Content Quality

Key Performance Indicators (KPIs):

• Readability scores of 70-85
• Neuronwriter scores of 80+
• Plagiarism scores of 1%
• AI detection scores of 1%
• Engagement scores:
  
  

To be determined on a piece-by-piece basis

Consistency in adhering to SEO best practices and style guidelines

Positive User Feedback And Engagement

• Increase in page views
• Increase in engagement
  
  

SEO Performance

• Improvement in keyword rankings for target keywords
• Increase in organic traffic to produced pages
• Decrease in bounce rate and increase in time on page
  
  

Project Management

• Able to write and deliver up to 3k words per business day
• Meeting deadlines consistently
• Effective collaboration with cross-functional teams
• Proactive identification and resolution of potential bottlenecks
  
  

Skills & Experience

• 3+ years of experience in SEO content writing and iGaming content creation
• Proven ability to write high-quality, engaging, and SEO-optimized content
• Strong understanding of SEO principles, including on-page and off-page optimization
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
• Excellent research, analytical, and problem-solving skills
• Strong communication, interpersonal, and teamwork skills
• Ability to work independently and as part of a team
• Experience with content management systems (CMS)
• Experience with content performance analysis and reporting