Sweet Dreams
Website:
sweetdreams.in
Job details:
Location: Mumbai _ Andheri West
https://maps.app.goo.gl/8jvbTyECRJ85YhwK7
About Us: https://www.sweetdreams.in
SWEET DREAMS is the world’s only publicly listed sleepwear brand—and we’re building India’s most iconic 8 PM–8 AM lifestyle company. We don’t design for runways. We design for slow mornings, late-night chai, couch time, and the everyday rituals that make downtime feel earned.
This role is for a creator who can take a simple brief and turn it into scroll-stopping, brand-consistent video—fast. The AI Video Creator sits at the intersection of creative storytelling and emerging tech: generating, editing, and producing high-quality videos using AI workflows, while maintaining a strong eye for fashion, comfort, and brand tone.
They will work closely with the marketing, design, and performance teams (and often with founders/lead creatives) to produce platform-native content across Instagram/YouTube, marketplace PDPs, ads, and in-store screens.
KPI's
1. AI Video Creation & Output- Create high-quality short-form and long-form videos using AI tools for campaigns, ads, social media, website, and product content.
- Generate multiple creative options for each brief, including hooks, scenes, formats, moods, and aspect ratios.
- Deliver videos quickly while maintaining strong visual quality and brand relevance.
- Support product launches, collection drops, sale campaigns, influencer edits, and retail marketing requirements.
2. Prompting & Visual Consistency- Build reusable prompt systems for SWEET DREAMS’ visual style: cozy, premium, soft, warm, and fashionable.
- Maintain consistency in lighting, color grading, product visibility, camera style, pacing, and overall mood.
- Improve AI outputs through better references, negative prompts, and structured iterations.
- Create prompt templates that can be reused for future campaigns and collections.
3. Editing, Finishing & Platform Packaging- Edit AI-generated footage into polished final videos using tools like Premiere Pro, After Effects, DaVinci Resolve, or equivalent.
- Add captions, transitions, motion graphics, product callouts, music, and sound design suitable for each platform.
- Prepare final exports for Instagram Reels, YouTube Shorts, Meta ads, website banners, PDP videos, and retail screens.
- Ensure videos are clean, sharp, well-paced, and technically ready for publishing or ads.
4. Brand & Campaign Understanding- Convert marketing briefs into clear visual stories that match the campaign objective and brand mood.
- Ensure every video follows SWEET DREAMS’ brand guidelines for typography, color, logo usage, tone, product claims, and styling.
- Create content that feels premium and brand-led, not generic AI content.
- Work closely with marketing, design, performance, and e-commerce teams to deliver campaign-ready assets.
5. Performance Content Support- Create multiple ad variations for testing different hooks, CTAs, product angles, opening frames, and video lengths.
- Focus strongly on the first 2 seconds of every performance video.
- Adapt videos for different platforms and customer segments.
- Use learnings from winning creatives to create repeatable formats for future campaigns.
6. Workflow, Documentation & Asset Management- Maintain organized project files, naming conventions, versions, source files, exports, and reusable templates.
- Build and update a library of prompts, LUTs, caption styles, sound references, product assets, and AI-generated references.
- Document what worked, what failed, and how successful outputs can be recreated.
- Ensure files are easy for the wider team to find, reuse, and build upon.
What You’ll Do1) AI Video Production (Core)2) Editing, Finishing & Packaging3) Campaign & Brand Collaboration4) Performance-First Content Systems5) Workflow Hygiene
Qualifications
You’re a Great Fit If You:
- 2-5 Years of experience in social media management for D2C, Fashion, or Lifestyle brands & 1 year, AI video experience
- Are confident on camera and know how to connect through performance and voice.
- Understand what works on at least 1 of the 3: Instagram, LinkedIn, and YouTube
- Thrive in early-stage, fast-moving environments where you’re trusted with end-to-end ownership.
- Savvy with G-Suite tools to draw up quick presentations
- Comfortable with quick filming and being filmed to represent the brand and the message
- Comfortable traveling and working evenings/weekends during launches and events.
Email: careers@sweetdreamsindia.com
Click on Apply to know more.