Puffy
Website:
puffy.com
Job details:
Own the AI video pipeline for a $1Billion+ brand. The media is already scaled — the constraint is creative that converts, on the feed and on the page.
Total Annual Package: Up to AED 22,000/month (tax-free) + monthly performance bonus of up to 10% of base
Location: Dubai, UAE (On-site) with relocation assistance and visa support
Growth path from here is Senior AI Video Creator → Creative Lead. What takes 4-5 years elsewhere happens in 1-2 here.
We've been AI-first since December 2023: In this role, tools such as Veo, Kling, Runway, Seedance, Midjourney and Flux are part of the production workflow — not side experiments. AI gets you to footage faster; your judgment decides whether the hook works, the product looks real, the edit holds attention and the finished asset is ready to ship.
Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring an AI Video Creator, reporting directly to the Director of Marketing. You will own AI video production across cold-traffic ads on Meta, TikTok and YouTube and product videos on Puffy.com, covering concept and script, image generation, motion, editing, compositing, colour and audio. This role exists to turn already-scaled media spend into creative that converts, building the production pipeline that carries a hook from script to shippable asset at volume without the craft slipping.
The Career Accelerator
You will have the rare opportunity to take on a broad scope of work with unmatched autonomy.
- The scope is scarce: very few AI Video Creators get simultaneous ownership of video creative for both paid advertising and the product page. And a direct line to the Director of Marketing with no layers in between.
- Your first 12 months: build the prompt and reference library for character and material consistency. Produce direct-response ads at volume for Meta and TikTok cold prospecting, multiple concepts per week. Solve character consistency across shots, including AI-generated spokespeople delivering to camera. Produce realism-first product video for Puffy.com from real product photography. Get material behaviour right — foam that compresses under a hand and recovers on release, fabric that moves like fabric. Master the invisible edit, blending generated footage with stock and shot footage until the AI elements are indistinguishable. Read CTR, hold rates and drop-off points and iterate the hook against what audiences actually do. Shape the future of AI video at Puffy, where creative is the binding constraint on a media engine that is already scaled.
What Is In It For You
This isn't just another AI video role. This is your chance to become a true industry architect.
1. Own the Entire Chain, Script to Shipped Asset
You concept it, generate it, cut it, score it, and ship it.
- You design the visual worlds, control the motion, cut for retention, and layer the voiceover, music and sound design — no handoff, no queue, no waiting on someone else's render. You choose which model solves which production problem, and you decide when footage is strong enough to ship, when it needs post-production, and when the right call is to regenerate.
- The standard is performance, not applause. Every asset is a hypothesis: with the broader marketing team, you review CTR, hold rates, drop-off points and on-page conversion, iterate the hook, and bring your cuts into review with the Director of Marketing.
2. Join a High-Performance Organization and Partner with the 1%:
🏆 Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales
🌍 Great Place to Work Certified
💡 Work directly with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
3. Experience a World-Class Lifestyle
Dubai offers a tax-free salary, world-class infrastructure, year-round sunshine, and a global lifestyle that most professionals only experience later in their careers. Your entire compensation package lands in your account — no deductions, no surprises.
4. Become the Creator Whose Work Decides Whether It Converts
In most companies, video people make things that look good and hope somebody tests them. Here, you're the person whose first 3 seconds decide whether a cold audience stops scrolling, and whose product clip decides whether a shopper believes what's on screen is what arrives in the box. When an ad drives outbound CTR but not orders, your read on where it broke — hook, promise, or landing experience, is the reason the next iteration wins. You'll build the judgment to tell shippable generated footage from footage a shopper quietly distrusts and the direct-response instinct for where proof lands in a 30-second ad and where it kills the momentum. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than an agency turnaround time in front of you.
What You'll Need
- Direct response portfolio — You've created ads designed to drive action, not just entertain. Performance results are valued where available.
- Character consistency work — You can maintain coherent characters, environments and visual details across multiple generated shots.
- AI video generation fluency — Hands-on experience with tools such as Veo, Kling, Runway, Seedance or similar. You understand that different models solve different production problems.
- Strong AI image-generation fundamentals — Midjourney, Flux or similar tools for building controlled visual starting points and references.
- Post-production expertise — Premiere, After Effects, DaVinci or similar. You're comfortable with compositing, colour grading, clean-up and upscaling.
- Audio proficiency — AI voice synthesis, music and sound design for performance creative.
- Direct-response judgment — You understand hooks, pacing, problem/solution structure, proof, offers and calls to action.
- Production speed — You can create and iterate multiple assets without treating every piece like a weeks-long production.
- Quality judgment — You know when generated footage is strong enough to ship, when it needs post-production and when the right decision is to regenerate it.
Good-to-Have
- DTC or e-commerce performance marketing experience
- Ads with measurable conversion results
- Familiarity with creative testing frameworks
- Experience creating video specifically for e-commerce product pages or other on-site conversion journeys
The Puffy DNA:
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
✨ Your Total Compensation & Benefits
💰 Compensation:
- Up to AED 22,000/month (tax-free) + monthly performance bonus of up to 10% of base
- Annual salary review every January
- Tax-free income
- Annual return flight allowance to your home country
- Parking allowance (up to AED 7,800 annually)
🏥 Health & Protection:
- Premium worldwide health coverage (AED 1 Million limit)
- Life insurance & Personal Accident Insurance (24x monthly salary)
🌴 Time Off:
22 working days annual leave + UAE public holidays
🌍 Relocation Support (International Hires):
- UAE work visa sponsorship
- International flights & airport transfers
- 14-day 4-star hotel accommodation
💼 Work Environment:
- AI-First organization with access to AI-native tool stack
- Premium office environment in Dubai Internet City
- Up to $5,000 annual learning budget for courses and certifications
- International team collaboration, 16+ nationalities in one office. Your assumptions get challenged daily.
🏆 Rewards & Recognition:
- Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
✅ Other Benefits:
- End of Service Gratuity per UAE law
- Puffy product discount up to 50%
Ready to Shape Your Story?
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