EaseBiz
Website:
ease.biz
Job details:
About the Role:
We are a Canada-based accounting firm with a strong in-house IT division, building innovative technology solutions for CPA firms. As we prepare to launch our AI-driven accounting application, we are looking for a dynamic AI & Marketing Innovation Lead who can drive both technology and go-to-market strategy.
This is a unique opportunity for someone who can blend AI expertise with marketing vision to build, scale, and position a cutting-edge product.
Key Responsibilities:
* Lead AI integration and automation across the platform using LLMs, ML models, and advanced analytics
* Enhance product performance and user experience across front-end and back-end systems
* Identify automation opportunities to streamline processes and improve efficiency
* Develop and execute AI-driven marketing strategies to position the product in the market
* Drive digital campaigns using AI for personalization, segmentation, and engagement
* Work closely with tech teams to align product development with marketing initiatives
* Track performance metrics (KPIs) and continuously optimize strategies
Key Requirements:
* 5+ years of experience in AI/ML, automation, or SaaS/fintech environments
* Strong exposure to AI tools (LLMs, OpenAI APIs, TensorFlow, automation platforms)
* Proven experience in AI-led marketing, branding, and digital strategy
* Ability to bridge technical development with business and marketing goals
* Hands-on mindset with strong problem-solving and execution skills
* Excellent communication and collaboration abilities
Click on Apply to know more.