DiponEd BioIntelligence
Website:
diponed.com
Job details:
"We are seeking an AI-Driven Performance Marketer to spearhead our D2C expansion in the OTC/FMCG space. You will leverage AI tools to automate Meta Ad scaling, optimize our e-commerce sales funnel, and build high-converting lead generation systems that outperform traditional manual methods."
Education Eligibility
- Primary Requirement: Bachelor’s degree in Marketing, Data Science, Computer Science, Statistics, or Business Analytics.
- Preferred: Master’s degree or MBA with a focus on Digital Transformation or Business Intelligence.
- Certifications: Professional certifications in AI/Machine Learning (e.g., Google AI, Coursera/DeepLearning.ai) and Advanced Performance Marketing (Meta Blueprint, Google Ads Search/Display).
Experience Required
- Total Experience: 4 to 6 years in Digital Marketing or E-commerce.
- AI Specifics: At least 2+ years of hands-on experience implementing AI tools for lead generation, predictive analytics, or creative automation.
- Industry Background: Proven track record in OTC/Healthcare is critical due to regulatory knowledge (FDA/ASC guidelines) and high-volume, low-margin sales cycles.
- Ad Spend Management: Experience managing monthly Meta/Google ad budgets of at least $50k+ using automated bidding and AI-driven scaling tools.
- Platform Expertise: Direct experience with NAS.io / appolo/Shopify/Magento and AI-integrations like Madgicx, Klaviyo (AI segments), or Triple Whale.
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