Torque Communications
Website:
torquecommunications.in
Job details:
About Torque
Torque Communications is evolving into an AI-powered earned authority agency. For more than two decades, Torque has built reputation, media visibility, public affairs narratives, crisis responses and stakeholder engagement programs for leading Indian and global brands.
We now combine our traditional strengths in media, storytelling, sector knowledge, advocacy and crisis management with AI-enabled research, AEO, SEO, GEO, prompt engineering, content intelligence, structured knowledge systems and AI-driven communication workflows.
Our focus is clear: helping brands build credible, independent, high-authority third-party narratives that are discoverable by people, media, search engines and AI systems.
The Role
We are looking for five smart, curious and ambitious PR professionals for a 2 year programme with who want to build the next generation of communications practice.
This role is for people who understand traditional PR but are excited to learn how AI can transform research, media strategy, content creation, narrative testing, reputation management, stakeholder mapping and campaign execution.
You will work across sectors such as Energy, Social Impact, E-Commerce, Auto and Automotive, Fintech, Education, Fashion and Lifestyle, Defence, PE and VC, Information Technology, Government, Advocacy, Agriculture and Crisis Communication.
What You Will Do
You will work on a mix of traditional PR and AI-powered communication assignments, including:
- Media relations, journalist engagement and story development
- Press releases, media notes, briefing documents, FAQs, opinion pieces and spokesperson notes
- Media research, competitor tracking and issue mapping
- Sector intelligence across policy, business, media and public narratives
- Crisis communication support and rapid-response content
- Thought leadership for founders, CEOs, experts and institutions
- Public affairs and advocacy communication
- Regional and vernacular media outreach
- Third-party authority mapping for clients
- AI-search and answer-engine audits
- Prompt testing to understand how brands, sectors and issues appear in AI responses
- Building structured content outputs such as FAQs, explainers, knowledge notes and AI-readable brand narratives
- Supporting AEO, SEO and GEO-led communication programs
- Creating AI-assisted research reports, media maps, issue dashboards and content systems
AI Training Commitment
At Torque, AI learning will be part of the job, not an afterthought.
Starting from your 3rd month, approximately 15% of your work time will be dedicated to company-led AI training, including structured and certifiable training programs. This will include exposure to:
- AI tools for communication, research and content development
- Prompt engineering for PR and reputation work
- AEO, SEO and GEO fundamentals
- AI-assisted media and stakeholder mapping
- AI-powered drafting, editing and summarization workflows
- Structured content creation for websites, FAQs and knowledge systems
- llms.txt, robots.txt and AI discoverability basics
- Data-backed storytelling and reporting
- Use of AI for crisis simulation, message testing and response planning
- Building repeatable workflows and communication outputs using AI
You do not need to be an engineer. But you must be willing to learn how to use AI tools with discipline, judgment and strategic purpose.
What We Are Looking For
We are looking for people with:
- Strong writing and editing skills
- A good understanding of news, media and public issues
- Curiosity about business, policy, sectors and reputation
- Ability to research deeply and think clearly
- Comfort with digital tools and willingness to learn AI systems
- Good communication and coordination skills
- Ability to work with clients, journalists, internal teams and senior consultants
- Strong execution discipline
- Interest in sectors such as technology, energy, defence, fintech, e-commerce, social impact, education, agriculture, government or public affairs
- A willingness to combine traditional PR instincts with new AI-led communication methods
Experience
We are open to candidates across levels:
- Associate: 1–3 years of experience in PR, media, content, journalism, public policy, digital communication or research
- Consultant: 3–6 years of experience in PR, corporate communication, public affairs, media strategy, content, advocacy or reputation management
- Senior Consultant: 6+ years of relevant experience with strong client-handling, media strategy and team-management ability
Freshers with exceptional writing, research and AI curiosity may also be considered for trainee roles.
Good to Have
- Experience in PR agency work
- Journalism or newsroom background
- Public policy, advocacy or research experience
- Experience with LinkedIn, newsletters, blogs or thought leadership
- Familiarity with tools such as ChatGPT, Claude, Perplexity, Gemini, Notion, Canva, Excel, Sheets, Google Workspace or AI writing/research tools
- Basic understanding of SEO, AEO, GEO, website content, structured data or digital PR
- Ability to work with data, reports and long-form documents
What You Will Learn
At Torque, you will learn how to build reputation in the AI age. This includes:
- How to create media narratives that build third-party authority
- How to make brand messages sharper, more credible and more discoverable
- How to use AI responsibly in communication
- How to test how a brand appears in AI-generated answers
- How to convert research into media strategy
- How to build sector-specific communication programs
- How to support crisis and policy communication
- How to create structured content that works for humans, search engines and AI systems
The Ideal Candidate
The ideal candidate is a strong communicator who is not afraid of technology. You may come from PR, journalism, public affairs, content, research, digital media or consulting. What matters most is that you can think, write, learn, execute and adapt.
You should be excited by the idea that the future of PR will not be only about press coverage. It will also be about authority, discoverability, evidence, AI-readiness and the independent record that defines a brand.
Why Join Torque
- Work with a firm that has deep experience across sectors and stakeholders
- Learn both traditional PR and AI-powered communication
- Receive structured AI training as part of your work time
- Work on complex mandates across media, policy, crisis, business and reputation
- Build skills that will define the next decade of communications
- Be part of a team that values knowledge, solutions, results and relationships
How to Apply
Send your CV, a short note on why this role interests you, and two writing samples to:
preeti@torquemail.com
Subject line: Application – AI-Driven PR Role
In your note, please answer this in 150–200 words:
How do you think AI will change public relations over the next three years?
Certificates of competence based on courses completed, both external and internal, will be given at the end of the two-year programme only.
Click on Apply to know more.