Sweet Dreams
Website:
sweetdreams.in
Job details:
Location: Mumbai Andheri West (on site)
About Us:
SWEET DREAMS is the world’s only publicly listed sleepwear brand—and we’re building India’s most iconic 8 PM–8 AM lifestyle company. We don’t design for runways. We design for slow mornings, late-night chai, couch time, and the everyday rituals that make downtime feel earned.
This role is for a creator who can take a simple brief and turn it into scroll-stopping, brand-consistent video—fast. The AI Video Creator sits at the intersection of creative storytelling and emerging tech: generating, editing, and producing high-quality videos using AI workflows, while maintaining a strong eye for fashion, comfort, and brand tone.
They will work closely with the marketing, design, and performance teams (and often with founders/lead creatives) to produce platform-native content across Instagram/YouTube, marketplace PDPs, ads, and in-store screens.
Why Join Us
SWEET DREAMS runs on speed, ownership, and taste. This is a high-output creative environment where ideas don’t sit in docs—they ship.
- Accelerate Your Career: fast iteration, direct feedback, real responsibility early.
- See Your Work Everywhere: social, ads, PDPs, in-store screens, and campaign launches.
- Work with Real AI: tools are encouraged; experimentation is expected.
- High-Trust Team: minimal layers, high accountability, strong creative ambition.
Skills
1) AI Video Production (Core)
- Create short-form and long-form videos using AI tools (text-to-video, image-to-video, video-to-video).
- Build repeatable prompt systems to achieve consistent brand style: lighting, color, pacing, “cozy-but-premium” mood.
- Generate multiple creative routes quickly (variants for hooks, scenes, outfits, and formats) and iterate based on feedback.
2) Editing, Finishing & Packaging
- Edit and refine AI-generated footage in professional tools (Premiere Pro / After Effects / DaVinci Resolve or equivalent).
- Add motion graphics, captions, product callouts, transitions, and sound design that feel native to each platform.
- Improve output quality using enhancement workflows (upscaling, denoise, stabilization, frame interpolation) while keeping renders efficient.
3) Campaign & Brand Collaboration
- Translate briefs (product drops, collections, sale moments, creator collabs) into structured visual narratives.
- Create storyboards/animatics/visual outlines where needed—especially for ads and performance content.
- Work with design + marketing to ensure brand guardrails: typography, color, logo usage, tone of voice, claims.
4) Performance-First Content Systems
- Produce platform-specific cuts: Reels/Shorts, YouTube, website banners, marketplace PDP videos, and ad variations.
- Partner with performance marketing to test hooks, first-2-seconds, CTAs, and multiple aspect ratios; ship creatives on tight timelines.
5) Workflow Hygiene
- Maintain clean project organization, naming conventions, versioning, and a reusable asset library (templates, LUTs, caption styles).
- Document learnings: what prompts worked, what failed, and how to replicate winners.
Qualifications
You’re a Great Fit If You:
- 1-3 Years of experience in social media management for D2C, Fashion, or Lifestyle brands
- Are confident on camera and know how to connect through performance and voice.
- Understand what works on at least 1 of the 3: Instagram, LinkedIn, and YouTube
- Thrive in early-stage, fast-moving environments where you’re trusted with end-to-end ownership.
- Savvy with G-Suite tools to draw up quick presentations
- Comfortable with quick filming and being filmed to represent the brand and the message
- Comfortable traveling and working evenings/weekends during launches and events.
Bonus if you’ve: Run your own content page/channel, Created content for a brand, agency, or college club, Built something viral—even if once!
Tools & Software Proficiency
- Graphic Design – Canva
- Video Editing – Clipchamp, Inshorts
- Influencer Outreach
KPI's
1. AI Video Creation & Output
- Create high-quality short-form and long-form videos using AI tools for campaigns, ads, social media, website, and product content.
- Generate multiple creative options for each brief, including hooks, scenes, formats, moods, and aspect ratios.
- Deliver videos quickly while maintaining strong visual quality and brand relevance.
- Support product launches, collection drops, sale campaigns, influencer edits, and retail marketing requirements.
2. Prompting & Visual Consistency
- Build reusable prompt systems for SWEET DREAMS’ visual style: cozy, premium, soft, warm, and fashionable.
- Maintain consistency in lighting, color grading, product visibility, camera style, pacing, and overall mood.
- Improve AI outputs through better references, negative prompts, and structured iterations.
- Create prompt templates that can be reused for future campaigns and collections.
3. Editing, Finishing & Platform Packaging
- Edit AI-generated footage into polished final videos using tools like Premiere Pro, After Effects, DaVinci Resolve, or equivalent.
- Add captions, transitions, motion graphics, product callouts, music, and sound design suitable for each platform.
- Prepare final exports for Instagram Reels, YouTube Shorts, Meta ads, website banners, PDP videos, and retail screens.
- Ensure videos are clean, sharp, well-paced, and technically ready for publishing or ads.
4. Brand & Campaign Understanding
- Convert marketing briefs into clear visual stories that match the campaign objective and brand mood.
- Ensure every video follows SWEET DREAMS’ brand guidelines for typography, color, logo usage, tone, product claims, and styling.
- Create content that feels premium and brand-led, not generic AI content.
- Work closely with marketing, design, performance, and e-commerce teams to deliver campaign-ready assets.
5. Performance Content Support
- Create multiple ad variations for testing different hooks, CTAs, product angles, opening frames, and video lengths.
- Focus strongly on the first 2 seconds of every performance video.
- Adapt videos for different platforms and customer segments.
- Use learnings from winning creatives to create repeatable formats for future campaigns.
6. Workflow, Documentation & Asset Management
- Maintain organized project files, naming conventions, versions, source files, exports, and reusable templates.
- Build and update a library of prompts, LUTs, caption styles, sound references, product assets, and AI-generated references.
- Document what worked, what failed, and how successful outputs can be recreated.
- Ensure files are easy for the wider team to find, reuse, and build upon.
careers@sweetdreamsindia.com
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