Website:
cultandclay.com
Job details:
Creative Content, AI & Digital Marketing InternAbout Cult & Clay
Cult & Clay is a new-generation Indian brand rooted in philosophy, thoughtful design, craftsmanship, and a deep appreciation for natural materials and Indian creativity.
We are building a contemporary brand rooted in India but not restricted by it bringing together fashion, textiles, objects, craftsmanship, and storytelling through a modern and globally relevant lens.
Our approach is centred around timelessness rather than trends. We are interested in the stories behind materials, the hands behind craftsmanship, and creating a visual world that feels natural, thoughtful, aesthetic, and emotionally connected.
We are now looking for a highly creative and self-driven intern who is passionate about AI, digital marketing, content creation, fashion, aesthetics, and organic social media growth.
This is not simply a role where you will be given a list of posts to create. We are looking for someone who enjoys taking initiative, experimenting with ideas, and helping us build the digital presence of Cult & Clay from the ground up.
The Role
As a Creative Content, AI & Digital Marketing Intern, you will work closely with the founder to help shape how Cult & Clay appears and communicates across social media and digital platforms.
You should be comfortable moving between AI-generated content and real-world content using AI creatively while also understanding that the most compelling brands need authenticity, personality, and real visual storytelling.
Your goal will be to help create content that is aesthetically strong, natural-looking, engaging, and aligned with the philosophy of Cult & Clay, while actively contributing ideas that can improve our organic reach and build awareness among audiences in India and internationally.
ResponsibilitiesAI Content Creation & Creative Direction
- Use AI image and content-generation tools to create high-quality visuals for social media, campaigns, and digital storytelling.
- Create AI-generated imagery that looks natural, believable, aesthetically refined, and aligned with a real brand, rather than obviously artificial or overly polished.
- Develop creative prompts and experiment with different AI platforms to achieve consistent and high-quality results.
- Create visual concepts around fashion, fabrics, Indian craftsmanship, natural materials, objects, and the world of Cult & Clay.
- Stay updated with new AI tools, content-generation platforms, and creative technologies.
Photography & Video Content
- Be open and enthusiastic about shooting real images, videos, reels, and behind-the-scenes content when required.
- Help capture authentic moments involving products, fabrics, craftsmanship, creative processes, and brand-building.
- Assist in planning and creating short-form video content for Instagram and other platforms.
- Understand how to combine AI-generated visuals with real photography and video in a way that feels cohesive and authentic.
Social Media & Organic Growth
- Help manage and grow Cult & Clay's presence across platforms such as Instagram and LinkedIn.
- Research content formats, trends, conversations, and creative ideas that can contribute to organic reach and audience growth.
- Develop content ideas designed to encourage discovery, engagement, saves, shares, and meaningful audience interaction.
- Think beyond simply posting content and actively contribute ideas to increase visibility and brand awareness.
- Help identify opportunities for Cult & Clay to reach audiences outside India and gradually build a more international digital presence.
Digital Marketing & Content Strategy
- Assist with developing content strategies aligned with the brand's long-term vision.
- Research audiences, competitors, trends, keywords, and digital opportunities.
- Understand how content can support brand awareness, website discovery, community building, and future sales.
- Help organise content calendars, creative assets, ideas, and campaigns.
- Track content performance and identify what is working and what can be improved.
- Bring ideas for improving organic reach, discoverability, and overall digital exposure.
Brand Storytelling
- Write captions, short-form content, product stories, blurbs, and narratives aligned with Cult & Clay's voice.
- Help translate philosophical ideas into content that is interesting, understandable, and engaging.
- Explore stories around Indian textiles, materials, craftsmanship, objects, and the people and processes behind them.
- Ensure that the brand remains poetic and thoughtful without becoming vague or overly complicated.
Creative Collaboration
- Work closely with the founder to bring ideas into execution.
- Take initiative rather than waiting for every task to be assigned.
- Bring fresh references, ideas, and experiments to the table.
- Be willing to test, learn, improve, and adapt quickly.
- Take increasing ownership of the brand's content and creative output as you become familiar with Cult & Clay.
Who We Are Looking For
We would love to work with someone who:
- Is currently studying or has recently completed studies in Digital Marketing, AI, Communications, Media, Content Creation, Design, Marketing, or a related field.
- Has a strong interest in AI and generative content creation.
- Understands how to use AI creatively while making the final output look natural, believable, and aesthetically refined.
- Has a strong visual sense and understands what makes content feel modern, authentic, and visually appealing.
- Enjoys creativity and is constantly curious about new ideas, trends, tools, and visual inspiration.
- Is comfortable with or willing to learn photography and videography for social media.
- Is open to occasionally shooting real images and videos when required.
- Understands social media beyond simply creating posts and is interested in how brands grow organically.
- Has an interest in organic reach, audience growth, content strategy, and digital discoverability.
- Is interested in building content that can reach audiences in India as well as internationally.
- Can think independently and take ownership of projects.
- Is organised, proactive, and comfortable working in a fast-moving startup environment.
- Has strong communication and writing skills.
Preferred Skills
Experience with some of the following would be valuable:
- AI image generation and creative AI tools
- ChatGPT and AI-assisted content creation
- Midjourney, Leonardo, Stable Diffusion, Flux, or similar platforms
- Canva and Canva AI
- Adobe Photoshop, Illustrator, Lightroom, or similar tools
- CapCut or other video-editing software
- Instagram and short-form content strategy
- Basic photography and videography
- Digital marketing and SEO
- Content strategy and content management
- Social media analytics and performance tracking
- Writing for digital platforms
You do not need to know everything. Curiosity, creativity, initiative, and a willingness to learn are just as important.
What You Will Be Working Towards
We are looking for someone who can gradually become an important part of building Cult & Clay's digital presence.
Rather than simply completing assigned tasks, we would like you to think about questions such as:
- How can we make Cult & Clay more discoverable?
- What content would people genuinely want to save and share?
- How can we make AI-generated content feel natural and believable?
- When should we use AI, and when should we create real content?
- How can we tell stories about Indian craftsmanship in a contemporary way?
- How can we reach audiences outside India organically?
- What can we do consistently to build awareness without relying entirely on paid advertising?
We are looking for someone who enjoys thinking about these questions and experimenting with ways to find answers.
Internship Details
- Role: Creative Content, AI & Digital Marketing Intern
- Duration: 3 months
- Type: Unpaid Internship
- Location: Remote-friendly
- Preference: Mumbai-based candidates are preferred for occasional in-person meetings, shoots, and creative collaborations.
- Commitment: Candidates should be available for the duration of the internship and able to take ownership of assigned projects.
What You Will Gain
- Hands-on experience building a fashion and lifestyle brand from an early stage.
- Direct experience working with the founder and contributing to real creative and marketing decisions.
- Experience using AI as part of a professional content and brand-building process.
- Exposure to photography, video, social media, content strategy, and digital marketing.
- The opportunity to build and experiment with organic growth strategies.
- Experience creating content for an emerging brand with ambitions beyond the Indian market.
- The opportunity to contribute ideas that genuinely influence the digital identity and future direction of Cult & Clay.
How to Apply
Please send us:
- Your CV
- Your portfolio or examples of content you have created, if available
- Links to any relevant social media, creative work, or projects
- A short note telling us why you are interested in Cult & Clay and this role
- If possible, one example of an AI-generated image, reel, campaign idea, or piece of content that you feel demonstrates your creativity
Send your application to:
hello@cultandclay.com
We are looking forward to meeting someone curious, creative, independent, and excited about the future of AI, storytelling, and digital creativity.
Click on Apply to know more.
