Strategy Manager – Subscription Growth & Retention

About aha:

aha is India’s leading regional OTT platform, offering 100% Telugu and Tamil entertainment. With a strong user base and growing library of exclusive content, we’re building a subscription-first platform that caters to the evolving needs of regional audiences.

Role Overview:

We are looking for a Strategy Manager to own and drive subscription growth and retention across our Telugu and Tamil verticals. This role is rooted in business strategy, requiring a strong analytical mindset, comfort with ambiguity, and a deep understanding of consumer behavior. The ideal candidate will partner with cross-functional teams to identify growth levers, define strategic priorities, and deliver measurable impact on subscriber metrics.

Key Responsibilities:

1. Lead retention and growth strategy for subscription products across Telugu and Tamil audiences

2. Analyze user cohorts, churn behavior, and lifetime value to identify actionable insights and opportunities

3. Define and own subscription health metrics, forecast growth, and track key KPIs (ARPU, CLTV, Retention, Winback Rate)

4. Work closely with product, analytics, and content teams to design and implement initiatives that drive subscriber stickiness and reduce churn

5. Build business cases for pricing changes, bundling opportunities, and new product launches

6. Present data-backed recommendations and strategic plans to senior leadership

7. Stay updated with industry benchmarks, competitor strategies, and regional consumption patterns

Qualifications:

1. MBA from a Tier-1 B-School (IIMs, ISB, XLRI, FMS, etc.)

2. 1–4 years of experience in business strategy, consulting, growth, or retention-focused roles (preferably in consumer tech, OTT, or subscription businesses)

3. Strong analytical and problem-solving skills; ability to work with and interpret large data sets

4. Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI) is a plus

5. Comfortable working in a fast-paced, ambiguous environment with high ownership

6. Proficiency in Telugu and/or Tamil is a strong plus

Why Join Us:

1. Shape the subscription journey of one of India’s most ambitious OTT platforms

2. High-impact role with visibility to leadership and cross-functional influence

3. Drive the growth story for South India’s most loved digital entertainment brand