Our English LLC
Website:
ourenglish.com
Job details:
Mission Statement
To awaken the world’s love for learning by building the most inspiring education platform of our time—where every lesson is powered by excellence, every game by joy, and every learner by AI.
We begin with English, but our mission is vast: to carry the torch of education into every home, every heart, and every nation.
From 23 years of unmatched teaching, we now rise as a digital force—reimagining what learning can be for the billions still waiting.
Location: Dubai, UAE
Rate: AED 15,000 – 22,000/month (approx. $24 – $35/hour) + benefits
Position Type: Employee
Position summary
Our English Group, LLC is seeking an Advertising Manager to lead the strategy, planning, execution, and optimization of our paid advertising efforts across digital platforms. This role is responsible for creating high-performing campaigns that increase brand awareness, drive student acquisition, support product launches, and accelerate business growth.
The Advertising Manager will oversee the complete advertising lifecycle—from campaign planning and audience strategy to creative direction, budget management, testing, optimization, and performance reporting. You will work closely with our design, media, product, and marketing teams to ensure every campaign reflects Our English Group's premium brand while delivering measurable results.
This role is ideal for someone who combines strategic thinking with hands-on execution, thrives in a fast-paced startup environment, and enjoys continuously testing, analyzing, and improving advertising performance.
Key responsibilities:
- Develop and manage Our English Group's advertising strategy across digital platforms, including Meta, Google, LinkedIn, TikTok, YouTube, and emerging channels.
- monthly advertising strategies, campaign calendars, media planning, budget allocation, A/B testing frameworks, ROI reporting, customer acquisition targets, creative performance analysis, and continuous optimization across advertising channels.
- Plan, launch, and optimize paid advertising campaigns that support product launches, enrollments, brand awareness, partnerships, and lead generation.
- Manage advertising budgets and allocate spend effectively to maximize return on investment (ROI).
- Build audience targeting strategies, customer segmentation, retargeting campaigns, and conversion funnels.
- Collaborate with creative teams to develop compelling ad creatives, videos, copy, landing pages, and campaign assets.
- Continuously monitor campaign performance and optimize targeting, bidding strategies, placements, creatives, and messaging.
- Prepare regular performance reports with insights, recommendations, and strategic improvements.
- Stay current with advertising trends, platform updates, AI advertising tools, and emerging digital marketing opportunities.
- Maintain documentation, advertising processes, campaign structures, and reporting standards to ensure consistency and scalability.
Qualifications:
- 7-10 years of experience managing paid digital advertising campaigns for a brand, agency, startup, or mission-driven organization.
- Demonstrated experience planning, launching, optimizing, and scaling multi-platform advertising campaigns.
- Strong understanding of Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, or similar advertising platforms.
- Experience managing advertising budgets and improving campaign performance through data-driven optimization.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
- Experience using advertising analytics and reporting tools such as Google Analytics (GA4), Meta Business Suite, Google Looker Studio, or similar platforms.
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Strong communication skills and the ability to collaborate effectively with designers, video editors, product teams, and marketing stakeholders.
- A proactive, results-driven mindset with a passion for experimentation, optimization, and continuous improvement.
- Experience in education, SaaS, technology, AI, or consumer digital products is considered an advantage.
This is an office-based role. The successful candidate is required to work from our office in Dubai.
Click on Apply to know more.