Keka HR
Website:
keka.com
Job details:
About The Role
Words have the power to sell, persuade, and shape brands—and we're looking for someone who knows exactly how to use them.
As an Advertising Copywriter at Teabox, you'll create high-converting, well-researched, and compelling copy that turns attention into action. From scroll-stopping ads and engaging email campaigns to persuasive landing pages and high-performing video scripts, your writing will play a key role in driving growth.
Working closely with our marketing team, you'll blend customer psychology, first-principles thinking, storytelling, and performance marketing to craft content that doesn't just sound good—it delivers results.
Key Responsibilities
- Write Scroll-Stopping Video & UGC Ads: Craft persuasive, high-converting scripts for direct response videos and UGC ads that grab attention, spark interest, and drive action.
- Bring Static Ads to Life: Create compelling copy for static ads across multiple platforms, ensuring every word aligns perfectly with campaign goals and our brand voice.
- Own Every Headline, Caption & Description: Write irresistible headlines, engaging captions, and persuasive descriptions that capture attention and encourage clicks.
- Build Landing Pages That Convert: Turn curious visitors into loyal customers with persuasive, conversion-focused landing page copy that works seamlessly with our ad campaigns.
- Create Emails People Actually Want to Read: Write engaging, high-performing email campaigns for product launches, seasonal promotions, and audience-specific communication.
- Think Like the Customer: Dive deep into customer behavior and psychology to create messaging that genuinely resonates and inspires action.
- Write with First-Principles Thinking: Build every piece of content from strong fundamentals, ensuring it aligns with our brand values, business goals, and customer expectations.
- Collaborate, Brainstorm & Create: Work closely with the marketing team to develop fresh ideas, shape content strategies, and create campaigns that drive both engagement and sales.
- Tell Stories That Stick: Use storytelling techniques to transform ordinary messages into memorable brand experiences that people genuinely connect with.
- Polish Every Word: Edit, proofread, and refine content to ensure every piece is accurate, grammatically flawless, and consistently on-brand.
- Stay Curious. Stay Ahead. Keep up with emerging trends, platforms, and content innovations to continuously elevate the quality and effectiveness of our work.
- Help Shape the Bigger Picture: Participate in content planning and strategy discussions while collaborating with designers and multimedia teams to create campaigns with maximum impact.
Qualifications
- Proven experience as an Advertising Copywriter, or a similar role (agency background is a plus).
- Exceptional writing and editing skills with a strong focus on selling through words.
- In-depth understanding of customer behavior, psychology, and a first principles approach.
- Deep understanding of direct response marketing principles and customer psychology.
- Experience in writing copies for ad scripts, email campaigns, landing pages, meta ad headlines, and other marketing collaterals.
- Strong storytelling skills to create engaging narratives that drive brand affinity.
- Excellent organizational and time-management skills to handle multiple projects simultaneously.
- Outstanding communication and collaboration skills to work effectively within a team.
- A degree in Marketing, Advertising, English, or a related field is a plus.
- Familiarity with ad copywriting frameworks like AIDA, Problem-Agitate-Solution, FAB, etc.
What Will Get You Brownie Points
- Prior experience as ad copywriter or a similar role in a performance marketing (or marketing) agency or a high-growth stage startup.
- A strong portfolio of ads that drove measurable performance.
- Hands-on experience with high-performing ad formats (Meta, Google, TikTok, etc.).
Salary & Other Benefits
- Competitive salary based on your experience and expertise.
- Company-provided laptop/desktop and all necessary equipment to help you do your best work.
Click on Apply to know more.