Home Health and Hospice Marketer

Description

The Home Health and Hospice Marketer (Patient Navigator) will promote our home health and hospice services and build strong relationships with referral sources. The Patient Navigator will have a passion for healthcare and a commitment to providing high-quality care to patients, families, and their caregivers in their homes.

Reports to: Administrator

Primary Responsibilities and Duties:

• Develop and implement marketing strategies to promote home health services to physicians, hospitals, and community organizations.
• Identify and establish relationships with potential referral sources, including healthcare professionals, discharge planners, and social workers.
• Conduct regular visits to referral sources to present services, address questions, and provide educational materials.
• Attend community events, health fairs, and networking functions to raise awareness of the agency’s services and build community partnerships.
• Gather and analyze market data to identify trends, opportunities, and areas for improvement in service offerings.
• Collaborate with the clinical team to ensure alignment of marketing messages with patient care goals and agency values.
• Maintain accurate records of marketing activities, referrals, and leads in the customer relationship management (CRM) system.
• Provide feedback to management on marketing strategies, initiatives, and referral source needs.
• Assist in developing promotional materials, including brochures, newsletters, and social media content.
• Work closely with the Administrator to ensure smooth agency operations and excellent patient care.
• Perform all other duties assigned.

Requirements

Job Qualifications:

• Bachelors’ degree in Marketing, Business Administration, or related field preferred.
• Minimum of 3 years of experience in healthcare marketing or sales, preferably in home health or hospice.
• Home health or hospice experience required.
• Strong understanding of the home health and hospice care industry and regulatory environment.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to prioritize tasks, manage multiple responsibilities, and adapt to changing priorities in a fast-paced environment.
• Ability to work independently and collaboratively as part of a team.

Physical Requirements:

• Capability to perform physical tasks such as bending, standing, walking, and climbing stairs for extended periods.
• Manual dexterity and hand-eye coordination for handling paperwork, typing, and using office equipment.
• Visual and auditory acuity to review documents, communicate effectively, and respond to patient inquiries.
• Ability to bend, stoop, kneel, and reach to access files, storage cabinets, and other work-related materials.
• Stamina to work long hours and engage with a diverse group of people within the community to foster relationships.
• Maintain regular attendance and timeliness as set forth within the work schedule designated by the department supervisor/manager.