Marketing Manager – Healthcare Vertical

Marketing Manager – Healthcare Vertical

Remote-based position

 

Advance Local is hiring a Marketing Manager to help grow and evolve our Advance Healthcare Marketing brand nationwide. In this role, you’ll lead B2B campaign strategy and execution—from content and creative development to email/lead gen, segmentation, and ROI reporting—partnering closely with Marketing Content, Creative, and Marketing Operations. If you’re equal parts creative and data-driven, enjoy leading cross-functional work, and want to make measurable impact in healthcare marketing, we’d love to meet you.

 

The base salary range is $70,000 to $80,000 per year.

 

In this role you will:

• Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand.
• Manage content calendar, website posting, social media posts.
• Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.
• Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.
• Collaboration with Marketing Operations Director to:
• Design email sequences and coordinate lead generation forms for campaigns.
• Report on lead generation attribution and marketing automation metrics.
• Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
• Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
• Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
• Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.

 Our ideal candidate will have the following:

• Bachelor’s degree in marketing, communications or related discipline required
• Minimum 5 years’ relevant marketing experience required with an emphasis on digital marketing
• Experience managing and developing teams
• Experience with Email marketing required
• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
• Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
• Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
• Be a creative thinker but also play a direct role in executing the details themselves
• Exceptional writing, presentation, project management, leadership, organizational and communication skills
• Strong people skills to work with all levels of management and across departments
• Experience utilizing CRM software
• Experience shooting and editing basic social media video a plus

This job requires reliable transportation to attend meetings/events.

 

Provides local news coverage and digital marketing services.