Manager, Audience Strategy

The Manager, Audience Strategy is responsible for developing and executing audience strategy, segmentation frameworks, and insight generation that drives data-informed decisions and product development across the organization. This role owns the strategy and requirements behind audience models and scalable frameworks — partnering with data science teams to bring them to life — and produces actionable insights aligned with broader data and monetization goals. The Manager is a key individual contributor who translates audience data into compelling narratives and practical solutions that enhance product development, strengthen market positioning, and support organizational decision-making. They are directly responsible for executing on integrated audience insight products, performance tracking, and go-to-market strategies, ensuring audience solutions are analytically rigorous and commercially impactful.

Compensation for this position is comprised of a base salary plus incentive compensation.  The base salary range is $80,000 - $95,000.  Additional incentives bring total potential compensation to $88,000 - $105,000.

What you’ll be doing

• Defines the strategy and requirements for audience models and data-driven audience products, partnering with data science teams to bring them to life in alignment with organizational and monetization goals.
• Builds and maintains scalable audience segmentation frameworks that define how audiences are structured, modeled, and refreshed across products and platforms.
• Uses internal data tools and platforms to generate tailored audience insights for client work, marketing, campaigns, and strategic initiatives.
• Documents requirements, feature definitions, and success criteria for new audience products and enhancements.
• Monitors the performance of audience insight products, ensuring quality, documentation, and continuous improvement.
• Creates and maintains standardized reporting processes, insight templates, and audience documentation to ensure consistency and scalability.
• Identifies and surfaces new audience and data product opportunities informed by market trends, client needs, and research.
• Partners with data teams to define KPI’s and automate recurring audience insights that track performance and business impact.
• Integrates research outputs into audience strategy, developing case studies and strategic narratives for client and internal use.
• Executes and refines workflows and processes for audience development and insight generation, driving operational efficiency.
• Coordinates with internal stakeholders and external partners to align priorities, timelines, and the audience product roadmap.
• Supports the evaluation of external data vendors and the building of custom audience solutions.

Our ideal candidate will have the following

• Bachelor’s degree in marketing, data science, business or a related field
• Minimum five years’ related audience data insights experience
• Experience working cross-functionally with multiple departments
• Proven track record of driving business growth through data implementation and audience insights
• Demonstrated ability to thrive in an agile environment, effectively managing complex projects with customers and internal stakeholders
• Experience deriving and presenting insights to business leaders, including developing data-driven narratives for client engagements, campaigns, and webinars
• Ability to collaborate with technical teams to understand tradeoffs and translate customer insights into productized data solutions, new audience offerings, and feature strategies
• Excellent written and verbal communication skills, with an emphasis on strong storytelling and data visualization
• Experience with KPI development, reporting automation, and performance tracking