Website:
ec2.co.in
Job details:
Meta Technical Expert
Position Overview
Position Title: Meta Technical Expert
Location: Remote
Experience Level: 2-5 Years
Employment Type: Full-time
Department: Digital Marketing / AdTech
Role Overview
We are seeking an experienced Meta Technical Expert to join our team as a critical member of
our digital marketing technology infrastructure. This role focuses on advanced technical
integration, troubleshooting, and optimization of Meta's advertising ecosystem including Meta
Pixel, Server-to-Server APIs, Ad Account Management, and the complete Meta technical
infrastructure.
Key Responsibilities
1. Meta Pixel Integration & Management
• Meta Pixel implementation and configuration across websites and mobile applications
• Event tracking setup including PageView, Purchase, Lead, Add to Cart, and custom
events
• Custom event creation and conversion tracking configuration
• Pixel troubleshooting and data accuracy verification
• Integration with Google Tag Manager (GTM) and other tag management systems
2. Server-to-Server (S2S) API Implementation
• Conversions API integration and setup
• Server-side event tracking implementation
• OAuth flow and API authentication management
• API endpoints optimization and monitoring
• Data validation and error handling ensuring reliability
3. Ad Account Management & Creation
• Meta Business Accounts setup and configuration
• Ad accounts creation, management, and optimization
• User roles and permissions configuration
• Multi-account management structure maintenance
• Billing and payment information verification
4. Technical Troubleshooting & Optimization
• Identify and resolve pixel data discrepancies
• Debug API integration issues
• Implement test IDs and event validation
• Setup deduplication logic
• Identify and fix performance bottlenecks
5. Meta API & Graph API Expertise
• Work with Marketing API different endpoints
• Create campaigns, ad sets, and ads programmatically
• Fetch analytics and reporting data
• Handle Graph API queries and mutations
• Follow API documentation and best practices
6. Technical Documentation & Knowledge
• Maintain comprehensive implementation documentation
• Create setup and troubleshooting guides
• Provide technical training to team members
• Develop process documentation and SOPs
Required Skills & Expertise
Core Technical Skills
• Meta Pixel – Advanced implementation and troubleshooting
• Conversions API / Server-to-Server API – Complete mastery
• Meta Marketing API – Hands-on experience
• Graph API – Query and mutation handling
• Facebook Ads Manager – Advanced features and setup
• OAuth 2.0 – Authentication and authorization
• REST APIs – Integration and debugging
Programming Languages (Preferred)
• PHP, Python, Node.js, or JavaScript
• SQL (for data analysis)
• Any backend language for API implementation
Tools & Platforms
• Google Tag Manager (GTM)
• Postman / Insomnia (API testing)
• Web browser developer tools
• Database tools and analytics platforms
Domain Knowledge
• E-commerce or SaaS platform experience
• Digital marketing funnel understanding
• Attribution modeling concepts
• Data privacy regulations (GDPR, CCPA)
Nice to Have
• Google Analytics 4 (GA4) integration experience
• LinkedIn Conversion API knowledge
• TikTok Pixel experience
• Shopify / WooCommerce integration experience
• Data warehouse and ETL knowledge
• iOS/Android app tracking setup
• Custom audience and lookalike creation experience
Required Qualifications
• Bachelor's degree in IT, Computer Science, or related field
• 2-5 years of experience in digital marketing technology or AdTech
• Strong analytical and troubleshooting mindset
• Fluent in both Hindi and English
• Excellent technical documentation skills
• Ability to quickly adopt new Meta updates and features
Key Performance Indicators (KPIs)
1. Pixel implementation success rate: 95%+ accuracy
2. API integration completion: On-schedule delivery
3. Issue resolution time: <24 hours average
4. Client satisfaction: 4.5+ rating
5. Documentation quality: Complete and updated
6. Troubleshooting success rate: 90%+ resolution
7. Zero missed deadlines
Compensation & Benefits
Performance Bonus: Based on KPI achievement
Professional
Development:
Training allowance & courses
Tools & Software: Latest tools access
Why Join Us
• Work with cutting-edge Meta ecosystem and latest technologies
• Continuous growth opportunities and skill development
• Collaborative and supportive team environment
• Access to latest tools, software, and technologies
• Performance-based recognition and bonuses
• Exposure to global projects and international collaboration
Click on Apply to know more.