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Role Overview
The Marketplace Ads Manager will be responsible for driving revenue growth and
visibility across online marketplaces by strategically planning, executing, and
optimizing paid media campaigns. The role requires deep expertise in marketplace
advertising platforms (Amazon Ads, Flipkart Ads, Nykaa Ads, etc.) and strong
analytical acumen to deliver high ROI performance.
Key Responsibilities
- Strategy & Planning
- Develop and implement performance marketing strategies for marketplaces
aligned with overall sales goals.
- Create seasonal ad plans around brand campaigns, sale periods, and new
launches.
- Manage budgets, forecast ad spends, and allocate across platforms
efficiently.
- Campaign Management
- Execute and optimize paid ad campaigns across Amazon, Nykaa, Flipkart,
and other marketplaces.
- Manage Sponsored Ads, Display, Video, and Search campaigns to drive
conversion and visibility.
- Continuously monitor bids, keywords, and ASIN performance for maximum
efficiency.
- Analytics & Optimization
- Track and analyze KPIs: ROAS, TACoS, CTR, conversion rate, and ACoS
across platforms.
- Identify underperforming SKUs or campaigns and drive corrective actions.
- Prepare weekly and monthly performance dashboards with actionable
insights.
- Collaboration & Coordination
- Work closely with the marketplace account team, category managers, and
brand marketing for campaign alignment.
- Coordinate with design and content teams to develop compelling ad creatives
and product listings.
- Partner with sales and supply teams to ensure ad efforts align with inventory
and pricing strategy.
- Experimentation & Growth
- Test new ad formats, audience strategies, and automation tools to scale
efficiently.
- Stay updated on marketplace algorithm changes and new ad features.
- Benchmark against competitors and share recommendations for
improvement.
Requirements
- 3–6 years of experience in performance marketing or marketplace ads
management.
- Hands-on experience with Amazon Advertising Console, Flipkart Ads
Manager, and/or Nykaa Ad Platform.
- Strong analytical and Excel skills; comfort with data dashboards and reporting
tools.
- Proven track record of improving ROAS and sales via marketplace
campaigns.
- Understanding of e-commerce P&L metrics, category dynamics, and keyword
strategy.
- Excellent communication and cross-functional coordination skills.
Preferred
- Experience with D2C or personal care / lifestyle brands.
- Familiarity with automation tools (e.g., Pacvue, Perpetua, Skai, etc.).
- Basic knowledge of SEO and organic marketplace ranking factors.
Skills: performance marketing,ecommerce,amazon
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