As an Ad Ops Team Lead for AdPushup, you are the strongest technical advocate in this organisation.
Your role will primarily involve account optimisation & technical troubleshooting, team management, and client success.
You will create a knowledge base and design a system to ensure the fulfilment of AdOps Team Members' requirements, in the fastest way possible.
Day-to-Day Tasks Include
- Mentor team members to improve their skills and ensure high performance.
- Oversee the management of DFP, Header Bidding, and tag-based partners to optimize ads and increase yield.
- Test and review ad performance regularly to identify opportunities for better results.
- Ensure customer queries are resolved quickly and efficiently, handling escalations when necessary.
- Develop and maintain a knowledge base and canned responses for common issues to improve efficiency.
- Collaborate with internal teams to resolve issues and implement effective solutions.
- Train team members to fully utilize AdPushup to optimize their ad layouts, demand, and yield.
- Monitor team performance and customer success metrics, providing regular updates to leadership.
- Design monitor, and review OKRs for the team to address any gaps observed in process adoption and to achieve organizational goals.
- Lead the AdOps team in helping publishers understand the product and services.
- Line management, career growth mapping for the team, maintaining high motivation levels, and addressing any internal people issues within the team.
- Conduct regular 1on1 with team members to ensure transparency and align expectations.
Should Have
- Solid understanding of ad servers (DFP/Google Ad Manager) and their configuration.
- Strong knowledge of ad networks (AdSense, AdX, HB Partners) and programmatic advertising.
- Intermediate understanding of HTML, JavaScript, and CSS for troubleshooting ad implementation.
- Familiarity with Prebid.js setup and optimization.
- Experience with A/B testing methodologies and data analysis.
- Deep Knowledge of debugging using Chrome Developer Tools for ad troubleshooting.
- Excellent written and verbal communication skills to simplify complex technical issues for clients.
- A curious, data-driven approach focused on experimentation and optimization.
- Prior basic team management experience is a must.
(ref:hirist.tech)
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