Adobe Target Developer

HTC Global Services

Website: htcinc.com
Job details:

Exciting Opportunity Alert! 🌟 HTC Global Services is hiring Adobe Target Developer for our premium project.

HTC Global Services - a leading CMM level 5 global provider of innovative IT and Business Process Services and Solutions since 1990 with headquarters in Troy, Michigan, USA.

We are looking for a strong Adobe Target Developer with hands-on experience in advanced personalization, recommendations, and migration from AT.js to Web SDK (Alloy.js).

• Moving towards 1:1 personalization
• Leveraging Adobe Experience Platform (AEP) segments
• Implementing Recommendations and Auto-Target
• Handling BAU personalization activities
• Supporting Target on Edge implementations

Key Responsibilities

• Implement and manage personalization activities using Adobe Target (Standard & Target on Edge).
• Configure and manage:
• A/B Testing
• Experience Targeting (XT)
• Auto-Target
• Recommendations
• Set up and manage component-level personalization using decision scopes/selectors.
• Leverage AEP segments and Real-Time Customer Profile for personalized experiences.
• Activate AEP segments into Adobe Target and configure audience-based experiences.
• Implement loyalty-based and behavioural personalization use cases.
• Migrate from AT.js to Web SDK (Alloy.js) including data stream setup and XDM alignment.
• Troubleshoot and optimize Edge-based implementations.
• Manage BAU activities including updates to campaigns, recommendations, and personalization logic.
• Collaborate with Marketing, Product, and Engineering teams to deliver scalable personalization strategies.

Mandatory Skills

• Hands-on experience with Adobe Target (Advanced Features).
• Strong experience in:
• Recommendations setup (Criteria & Design)
• Auto-Target (ML-based targeting)
• Proven experience in migrating from AT.js to Web SDK (Alloy.js).
• Experience in configuring AEP Segments and activating them to Target.
• Understanding of:
• Real-Time Customer Profile
• XDM schemas
• Data Streams
• Edge Network
• Experience implementing component-level personalization.
• Ability to independently manage BAU personalization activities.

Good to Have

• Experience with Target on Edge
• Integration experience with Adobe Analytics
• Understanding of data feeds / catalog feeds for recommendations
• Exposure to 1:1 personalization strategies

Ideal Candidate Profile

• 5+ years of experience in Adobe personalization ecosystem.
• Strong hands-on implementation experience (not just configuration).
• Has worked on real production use cases involving:
• Loyalty-based personalization
• Behavioral targeting
• Destination/content recommendations
• Comfortable working in fast-paced BAU + enhancement environments.

Interested candidates please do share your updated CV to mubeenakamal.basha@htcinc.com mentioning your Current CTC, expected CTC and notice period details.

#HTCGlobalServices #ITJobs #hiring #lookingforjob #careers #jobs #immediatejoiner #recruitment #technology #jobseekers #interview #lookingforjobchange #newjob #Adobetarget #AEP #alloy.js #websdk

Click on Apply to know more.