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Adobe Target Developer

Location

India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

HTC Global Services

Website: htcinc.com
Job details:

Exciting Opportunity Alert! 🌟 HTC Global Services is hiring Adobe Target Developer for our premium project.


HTC Global Services - a leading CMM level 5 global provider of innovative IT and Business Process Services and Solutions since 1990 with headquarters in Troy, Michigan, USA.


We are looking for a strong Adobe Target Developer with hands-on experience in advanced personalization, recommendations, and migration from AT.js to Web SDK (Alloy.js).

  • Moving towards 1:1 personalization
  • Leveraging Adobe Experience Platform (AEP) segments
  • Implementing Recommendations and Auto-Target
  • Handling BAU personalization activities
  • Supporting Target on Edge implementations


Key Responsibilities

  • Implement and manage personalization activities using Adobe Target (Standard & Target on Edge).
  • Configure and manage:
  • A/B Testing
  • Experience Targeting (XT)
  • Auto-Target
  • Recommendations
  • Set up and manage component-level personalization using decision scopes/selectors.
  • Leverage AEP segments and Real-Time Customer Profile for personalized experiences.
  • Activate AEP segments into Adobe Target and configure audience-based experiences.
  • Implement loyalty-based and behavioural personalization use cases.
  • Migrate from AT.js to Web SDK (Alloy.js) including data stream setup and XDM alignment.
  • Troubleshoot and optimize Edge-based implementations.
  • Manage BAU activities including updates to campaigns, recommendations, and personalization logic.
  • Collaborate with Marketing, Product, and Engineering teams to deliver scalable personalization strategies.


Mandatory Skills

  • Hands-on experience with Adobe Target (Advanced Features).
  • Strong experience in:
  • Recommendations setup (Criteria & Design)
  • Auto-Target (ML-based targeting)
  • Proven experience in migrating from AT.js to Web SDK (Alloy.js).
  • Experience in configuring AEP Segments and activating them to Target.
  • Understanding of:
  • Real-Time Customer Profile
  • XDM schemas
  • Data Streams
  • Edge Network
  • Experience implementing component-level personalization.
  • Ability to independently manage BAU personalization activities.


Good to Have

  • Experience with Target on Edge
  • Integration experience with Adobe Analytics
  • Understanding of data feeds / catalog feeds for recommendations
  • Exposure to 1:1 personalization strategies


Ideal Candidate Profile

  • 5+ years of experience in Adobe personalization ecosystem.
  • Strong hands-on implementation experience (not just configuration).
  • Has worked on real production use cases involving:
  • Loyalty-based personalization
  • Behavioral targeting
  • Destination/content recommendations
  • Comfortable working in fast-paced BAU + enhancement environments.


Interested candidates please do share your updated CV to mubeenakamal.basha@htcinc.com mentioning your Current CTC, expected CTC and notice period details.


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Skills

Adobe Analytics
JS