SDE-2 (Frontend Heavy Full Stack)

Developed a dynamic campaign platform using React, Next.js, and JavaScript, enabling clients like Nike and Lenovo to design and deploy campaigns 50% faster and reduce campaign setup time by 60%. Improved overall load times by 40% without impacting website performance. Integrated an intuitive drag-and-drop editor to let users create and customize email templates effortlessly, reducing reliance on developers and accelerating campaign setup. Implemented performance optimizations, reducing front-end load times by 30%; integrated caching and state management with Redux, enhancing data fetch efficiency by 40%. Engineered and created internal tools that automated repetitive manual tasks, resulting in a 15% increase indeveloper productivity and streamlined workflows.