Capgemini
Website:
capgemini.com
Job details:
Job Title: Adobe Marketo Developer
Job Location- PAN India
Experience required-4-6 Years
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Your Role
As an Adobe Marketo Developer, you will be responsible for designing, implementing, and optimizing automated marketing workflows that improve lead generation, customer engagement, and campaign performance. You will partner closely with marketing, sales, and technology teams to ensure seamless integrations and efficient program execution within Adobe Marketo Engage.
In this role you will play a key role in:
- Designing, building, and optimizing Marketo programs, smart campaigns, workflows, and automations.
- Developing scalable campaign architectures including lead scoring, nurturing, segmentation, and personalization strategies.
- Creating and maintaining custom templates (emails, landing pages, forms) using HTML/CSS and Marketo Tokens.
- Implementing Marketo integrations with CRM systems such as Salesforce or Microsoft Dynamics.
- Conducting technical troubleshooting, data audits, and performance monitoring to ensure system health and deliverability.
- Managing Marketo database hygiene, governance, and best‑practice compliance.
- Collaborating with cross-functional teams to translate marketing strategies into automated workflows and technical executions.
- Documenting processes and contributing to continuous improvement of marketing automation frameworks.
Your Profile
You are an analytical and detail‑oriented technology professional who understands both marketing strategy and marketing automation engineering. You are highly proficient in Marketo Engage, comfortable working with data, and capable of designing end‑to‑end automation flows.
Top 5 Technical Skills
- Adobe Marketo Engage Expertise
- Hands‑on experience in building Marketo programs, smart campaigns, lead nurturing flows, scoring models, segmentation, tokens, and dynamic content.
- HTML/CSS and Email Template Development
- Ability to create and edit responsive email and landing page templates optimized for deliverability and performance.
- CRM Integration (Salesforce/Microsoft Dynamics)
- Strong understanding of bidirectional sync, field mapping, workflows, and data governance between Marketo and CRM platforms.
- API Integration & Webhooks
- Experience with Marketo REST APIs, webhooks, and connecting external tools for data enrichment and automation.
- Marketing Analytics & Data Management
- Proficiency in campaign reporting, attribution, database hygiene, audience segmentation, and performance optimization.
What you'll love about working here
- You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
- You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
- At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Click on Apply to know more.