Website:
itfirm.co.za
Job details:
Job Summary
We are seeking a highly skilled Techno-Functional Adobe Experience Cloud professional with 810 years of experience to drive digital transformation initiatives across customer experience, content supply chain, and marketing automation.
This role requires a strong blend of business process understanding, solution architecture, and hands-on expertise across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (AEP), AEM Assets, Adobe Workfront, and Adobe GenStudio.
The ideal candidate will collaborate with business, marketing, and IT teams to design, implement, and optimize end-to-end customer journeys and content operations leveraging the Adobe ecosystem.
Key Responsibilities
- Solution Design & Architecture :
- Translate business requirements into scalable Adobe Experience Cloud solutions and design integrated architectures across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (AEP), AEM Assets (DAM), Adobe Workfront & Adobe GenStudio.
- Define data flows, system integrations, and journey orchestration frameworks.
- Build robust content supply chain models aligned with marketing needs.
- Customer Journey & Personalization (AJO) :
- Design and implement real-time customer journeys and orchestration flows.
- Configure triggers, decisioning rules, and personalization strategies.
- Enable multi-channel engagement across email, SMS, web, and push notifications.
- Optimize journey performance through segmentation, experimentation, and analytics.
- Customer Data Platform (AEP / Real-Time CDP) :
- Define and implement unified customer profiles by integrating multiple data sources.
- Drive identity resolution, audience segmentation, and activation strategies.
- Enable personalization use cases such as Campaign targeting, Behavioral segmentation & Real-time activation.
- Ensure data quality, governance, and compliance.
- AEM Assets & Content Supply Chain :
- Manage and optimize digital asset lifecycle within AEM Assets (DAM).
- Design content governance and reuse frameworks.
- Enable asset performance tracking and connect assets to campaign effectiveness.
- Collaborate with content, UX, and marketing teams to streamline workflows.
- Workfront (Marketing Operations) :
- Drive implementation and optimization of Adobe Workfront for campaign planning.
- Define and automate marketing workflows and approval processes.
- Improve operational efficiency and campaign lifecycle management.
- Integrate Workfront with AEM and Adobe Experience Cloud tools.
- GenStudio & AI-led Content Innovation :
- Support adoption of Adobe GenStudio and AI-driven content creation.
- Identify use cases for :
- Performance marketing
- Automated content generation
- Personalization at scale
- Collaborate with marketing teams for AI-enabled campaign optimization.
- Integration & Enterprise Architecture :
- Design integration between Adobe platforms and enterprise systems including CRM (Salesforce / Dynamics), SAP & eCommerce platforms.
- Ensure alignment with enterprise architecture, data governance, and security policies.
- Work with engineering teams on APIs, Middleware & Cloud deployments (Azure/AWS/GCP).
- Stakeholder Engagement & Leadership :
- Act as a bridge between business, marketing, and technical teams.
- Conduct workshops, requirement gathering, and solution demos.
- Provide thought leadership on Adobe ecosystem best practices.
- Drive roadmap alignment and continuous improvement initiatives.
(ref:hirist.tech)
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