Capgemini
Website:
capgemini.com
Job details:
Title : Adobe Campaign Developer
Location: Pan India
Experience : 6 + Years
Responsibilities:
- Hands-on experience with Adobe Experience Platform, Adobe Analytics, and Adobe Target.
- Lead the strategy, implementation, and optimization of Adobe Experience Platform to unify customer profiles and drive cross-channel personalization.
- Manage end-to-end deployment and enhancement of Adobe Analytics solutions, including tracking strategies, dashboard/report creation, and actionable insights generation.
- Design, build, and optimize complex marketing campaigns using Adobe Campaign Classic.
- Collaborate with cross-functional teams to gather requirements and translate them into effective marketing strategies.
- Develop and implement data-driven marketing initiatives to enhance customer engagement and conversion rates.
- Utilize Adobe Campaign Classic to create personalized customer journeys and experiences.
- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Ensure data integrity and compliance with industry standards and regulations.
- Stay updated with the latest trends and best practices in digital marketing and Adobe Marketing Cloud technologies.
Qualifications:
- Bachelor’s degree in computer science, or a related field.
- Minimum of 4+ years of hands-on experience with Adobe Campaign Classic.
- Proficiency in other Adobe Marketing Cloud technologies such as Adobe Analytics, Adobe Target, and Adobe Experience Manager.
- Strong understanding of data management, segmentation, and personalization techniques.
- Excellent analytical and problem-solving skills.
- Ability to work collaboratively in a fast-paced environment.
- Strong communication and interpersonal skills.
Technical Skills:
- Proficiency in XML and SOAP for data integration and web services.
- Experience with JavaScript, HTML, and CSS for customizing campaign templates.
- Knowledge of SQL for database management and querying.
- Familiarity with REST APIs for integrating Adobe Campaign Classic with other systems.
- Understanding of data workflows and ETL processes
Preferred Skills:
- Experience with other marketing automation tools and platforms.
- Knowledge of HTML, CSS, and JavaScript.
- Certification in Adobe Campaign Classic or related Adobe technologies.
Click on Apply to know more.