UST
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ust.com
Job details:
Job Role: Adobe Campaign Classic Developer
Description: The Adobe Campaign Classic Developer is an active collaborator in the client on campaign design, helping the client achieve their marketing objectives. The Adobe Campaign Developer takes the lead on complex multi-wave trigger campaigns, complex direct mail, and highly segmented email communications. They proactively identify conflicts between the defined strategy supplied by the client and the functional capabilities of their database and the reporting functions supporting that database. In addition, they provide coaching and mentoring of Junior resources developing the skills of their teammates.
- Total 3-5 years of experience working with Adobe Campaign Classic
- 1-2 years� experience in database marketing analysis including analytics, direct marketing test design, response analysis, ROI analysis, segmentation analysis, customer profiling, etc., preferably with a marketing service provider
- 1-2years experience with database querying tools, languages and analytical platforms supporting database marketing such as Adobe Campaign, SQL
- Familiarity with Web Development
- Good understanding of XML and Java strongly Preferred
- Retail or Direct Marketing experience strongly preferred
- Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy, and analysis
- Ability to integrate data to new or existing database structures
- Ability to mine data, using query language(s) to create data for program development support
- Report development experience � Marketing program forecasting, measurement, and assessment
- Direct marketing program design and customer segmentation
- Ability to analyze, interpret and report on direct marketing campaign results
- Knowledge in statistical modeling techniques and customer scoring
- Knowledge in database discovery, planning, and design
- Client and vendor relationship management and consultation
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