Adobe Analytics Developer
Virtusa
- Location
- Pune Division, Maharashtra, India
- Job type
- Full-time
Required skills
- Adobe Analytics
- end-to-end
- JavaScript
- jQuery
About the role
Virtusa
Website:
virtusa.com
Job details:
Adobe Analytics
Experience: 6–10 years
Responsibilities
- Lead end-to-end implementation of Adobe Analytics for web and mobile platforms using AppMeasurement and Web SDK.
- Design and manage data layers, adobe client data layer, events, eVars, props, classifications, global report suite and processing rules.
- Collaborate with marketing, product, and engineering teams to understand measurement requirements and translate them into tracking solutions.
- Perform data validation, troubleshooting, and quality assurance using browser developer tools and should have knowledge on administration, third party integrations, Marketing pixels, configuration, optimization on variables
- Develop dashboards, reports, and calculated metrics to support business decision-making.
- Ensure adherence to analytics governance and best practices.
Skills
- Strong hands-on experience with Adobe Analytics and Adobe Experience Platform Data collection (Adobe Launch) + Adobe Target
- Proficiency in JavaScript, jQuery and digital analytics concepts.
- Experience integrating Adobe Analytics with other Experience Cloud solutions.
- Good understanding of data quality, reporting, and insights.
- Certification is must
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