eClerx
Website:
eclerx.com
Job details:
Adobe Analytics Reporting Specialist / Digital Analytics Consultant
Job Summary:
We are looking for a data-driven Adobe Analytics Reporting Specialist with strong expertise in Analysis Workspace, reporting, and business insights generation.
The ideal candidate should have deep hands-on experience in Adobe Analytics (SiteCatalyst) and a strong understanding of digital acquisition channels and campaign performance analysis, with the ability to translate data into actionable business insights.
Key Responsibilities:
- Develop and maintain reports & dashboards using Adobe Analytics (Analysis Workspace)
- Perform segmentation, calculated metrics creation, and deep-dive analysis
- Analyze customer journeys, funnels, and user behavior across digital platforms
- Deliver actionable insights on campaign performance, conversions, and user engagement
- Evaluate performance across acquisition channels (Paid, Organic, Direct, Referral)
- Conduct attribution analysis to measure marketing effectiveness
- Partner with business stakeholders to translate data into strategic recommendations
- Present insights through clear storytelling and visualization
- Ensure data accuracy and consistency in reporting
Required Skills & Experience
- 12+ years of experience in Adobe Analytics Digital/Web Analytics
- Strong hands-on expertise in Adobe Analytics (Primary tool)
- Deep experience with:
- Analysis Workspace
- Segmentation & calculated metrics
- Funnel and pathing analysis
- Strong understanding of digital marketing channels & acquisition metrics
- Experience in campaign performance reporting & attribution modeling
- Good exposure to Excel / data analysis / reporting techniques
- Strong communication and stakeholder management skills
Good to Have
- Exposure to tools like Google Analytics 4 (secondary)
- Experience with Tableau / Power BI for visualization
- Understanding of customer journey analytics
- Experience in BFSI / Digital / E-commerce domain
Important NoteL
- This role is focused on reporting, insights, and analysis using Adobe Analytics
- Profiles primarily focused on implementation (Adobe Launch, tagging, SDKs) will not be considered
Click on Apply to know more.