Adobe Analytics & Adobe Launch

Website: atsmantra.com
Job details:

Role Overview:

We are looking for a seasoned Digital Analytics professional to lead and scale our web and mobile analytics ecosystem. This role will drive customer journey insights, measurement frameworks, and data-driven decision-making across digital channels.

Key Responsibilities:

• Lead end-to-end digital analytics initiatives across web and mobile platforms
• Define tracking strategy, tag management, and implementation roadmap
• Gather business requirements, create BRDs/user stories, and work with Agile teams for execution
• Manage and optimize tools like Adobe Analytics, Google Analytics, and AppsFlyer
• Drive customer journey analysis, campaign performance tracking, and conversion optimization
• Build dashboards and reports (experience with Tableau is a plus)
• Ensure data accuracy, governance, and compliance (GDPR, consent management)
• Collaborate with cross-functional teams to generate insights and enable data-driven strategies

Key Requirements:

• 7+ years of experience in Adobe Analytics / Adobe Launch
• Strong hands-on experience with analytics & tag management tools (Adobe Launch preferred)
• Experience in measurement frameworks, attribution, and reporting
• Knowledge of SQL, Python, or R is a plus
• Familiarity with Agile tools like JIRA & Confluence
• Strong stakeholder management and communication skills

Nice to Have:

• Experience with AEP SDK implementation
• Exposure to tag auditing tools (e.g., ObservePoint)
• Understanding of digital marketing channels (Search, Social, Display)

Click on Apply to know more.