About the role
Key responsibilities:
- Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy
- Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
- Create project plan and project roadmap with clear outcomes
- Design customized solutions and technical tag implementation strategies
- Setup the platform in Adobe Launch
- Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform
- Support client's developers and third parties throughout the implementation process
- Validate and debug implementation and follow through on issues until resolved
- Light manipulation of JavaScript as needed to customize web analytic solutions
- Advise key stakeholders and drive client success based on clients most important business drivers
- Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,) Help setup integration across other Adobe experience cloud products and external products
- Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
- Communicate confidently and proactively with customers throughout the project life cycle
- Manage multiple client engagements simultaneously Manage customer expectations appropriately and keep projects on schedule and within scope
- Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
- Work to educate clients on the best practices in relation to their specific industry and key business requirements
- Keep accurate daily records of client billable time Technical writing and PowerPoint presentation creation Additional Responsibilities:
- Act as a technical lead point of contact with Digital Marketing Consultants Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new solutions
- Able to ideate and deliver automation solutions which help in delivering our projects better
- Connect with product BU/Engineering team to share new ideas and to provide feature requests
- Work with other Consultants to make recommendations in regards to Adobe experience cloud technical implementations
- Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism.
- Work and collaborate with Adobe internal teams and client partner relationships.
- Support additional team members by mentoring and teaching
- Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
About the company
Adobe, founded in 1982 and headquartered in San Jose, California, is a global leader in digital creativity and design software. With an annual revenue of $20 billion in 2023, Adobe's flagship products include Photoshop, Illustrator, and Acrobat. In India, Adobe operates major R&D centers, focusing on AI-driven design tools and cloud-based content creation solutions, making it a leader in digital innovation.