About the role
S. No.
Key Result Areas
Detailed Actions
Conversion to Franchisee Stores jointly with Sales team
Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners
Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier
Evaluating Retail Excellence Score (RES) and working on driving the same
Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,
Audit of Franchise retail excellence score on quarterly basis
Creating awareness and importance of RES among franchise
Support Delivery of All Marketing, VM Campaigns and focused product sales
Support sales of Focussed products via placement, display and promotion through colour consulting and painting services
Monitors effectiveness of VM arrangement at stores and recommends changes.
Executes Marketing/ promotional campaigns for the Franchise Partner
Plan Franchise Launch & coordinate Upgrade
Coordinate the store launch plan and monitor the launch / opening process for smooth operations
Monitor Business Performance of Franchise Stores.
Monitor new store performance with required handholding for first 6 months
Drive various measures/ plan to improve the underperforming stores
Drive sales of Focused Value-added Products / Services through Franchise Stores
Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications
Relationship Management and Conflict Management with Franchise Partners
Building Relationship with Top Franchise Partners in the territory
Conflict Management within Franchise and non-Franchise stores
Coordination with sales team for quick resolution of conflict and escalated issues
Training
Training of Franchise Dealer staff on Company systems and processes
Train the staff on increasing conversions, upselling, cross selling and improving customer handling
Tally & EDC Installation & Adoption
Ensure all the stores get Tally installed after readiness and EDC machine also gets installed.
Consent form for EDC to be collected from all finalized stores during agreement signing.
Drive integration & Adoption for EDC & Tally across all stores
Paint Consultant
Hiring of PCs in a coordination with RD Zonal Associate hiring team
Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time
Manage performance of PCs though regular follow ups and review