Manager - Media and Campaign Planning EM

Manager- Marketplace (Media & Campaign Planning) Area: Emerging Markets Department: Sales Direct Reporting Line: Director, DPC EM Indirect/secondary reporting line: NA Subsidiary/country: Emerging Markets Location: India GSMS Grade: M4 Number of Personnel Managed: NA Cost Center/Budget and/or Revenue Responsibility: As per agreed NS targets Purpose & Overall Relevance for the Organization: To ensure profitable market share and net sales growth for the Ecom Marketplace in Emerging Market (EM) while respecting the image of the adidas Group brands Support the growth of the Ecom Marketplace, accountable for improving financial performance of your winning digital accounts Show clear "expertise in the digital space", and support the required initiatives and capabilities to "win the digital marketplace" with increased sell through and market share across all accounts with a focus on key digital players across the clusters within EM Support the EM Digital Partner Commerce (DPC) organization, by providing oversight and excellence through people leadership across the Digital planning, Campaign Management & Analytics functions. Functional Mandate: The Manager, Ecom Marketplace Media and Campaign Planning, partners with the Director, DPC by providing leadership and oversight of the Digital Planning, Campaign Management and Campaign Analytics. He/she helps drive overall channel net sales goals aligned with DPC Partners onboarded on Ecom Marketplace through relentless execution of brand and channel priorities through enhanced levels of engagement and internal stakeholders at adidas. Key Responsibilities: Digital Planning & Cost Management Negotiation and alignment of on-platform media plans with Ecom Marketplace partners as per NS plans Oversee the end-to-end execution of the Marketing budget to ensure best results for the brand on digital commerce platforms through excellence in interaction model with partners and internal teams (Finance, Marketing) & DPC partners. Ensure best-in-class execution of the Joint Marketing Plan with Ecom Marketplace platforms including Commercial and Brand moments activation every month Data Analytics: Drive excellence in interpretation of funnel data and sellout data and metrics. Establish regularized cadence to track on actionable insights from brand performance insights from reports available on all platforms. Assess on-platform performance on Share of Search, Keyword performance, Brand recall, Awareness index, Consideration metrics, New to Brand % etc. Campaign Management & Optimizations Drive regularized implementation and optimization on Display and Search campaigns being executed with platforms in conjunction with Commercial and Brand events calendars Establish regularized cadence to track campaign performance across platforms Key Relationships: External: Ecom Marketplace partner's category team, marketing teams Clusters: DPC Teams, CTC and Brand Activation team, Finance team Hub: CTC, Finance, Ecom

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.