SAP CX Emarsys Consultant (Cochin, IN, 682042)

YOUR ROLE

Key Responsibilities
Functional Consulting & Solution Design
•    Gather, analyze, and document marketing and business requirements from stakeholders
•    Translate requirements into functional Emarsys solutions aligned with best practices
•    Design customer lifecycle programs, omnichannel campaigns, and automation flows
•    Configure Emarsys features such as Automation Center, Interacts, and Predictive Intelligence
•    Creation of Customized segments and automation programs
•    Content creation which includes forms and email templates
•    Creation of Audience, CX Flows, CX Milestones and CX journeys.

Campaign & Platform Configuration
•    Build and manage email, SMS, push, in-app, and web channel campaigns
•    Configure segments, contact fields, data sources, and filters
•    Set up personalization, dynamic content, and product recommendations
•    Manage campaign calendars, workflows, and trigger-based programs

YOUR PROFILE

Integration & Data Management
•    Collaborate with technical teams to support SAP Emarsys integrations with:
o    SAP S/4HANA
o    SAP Commerce Cloud
o    SAP CDP / Customer Data Platform
o    SAP Sales & Service Cloud V2
o    Third-party systems
•    Validate data sync, contact imports, event tracking, and field mappings
•    Ensure data quality, consent management, and GDPR compliance

Testing, Deployment & Support
•    Perform functional testing, UAT support, and campaign validation
•    Troubleshoot campaign, segmentation, and automation issues
•    Provide post-go-live support and optimization recommendations
•    Document solutions, processes, and best practices

Stakeholder & Project Collaboration
•    Act as a liaison between business users, marketing teams, and technical teams
•    Support agile delivery, sprint planning, and marketing release cycles
•    Train end users and create functional documentation and user guides

Required Skills & Experience
Experience
•    3–5 years of experience in SAP Emarsys or similar marketing automation platforms
•    Strong functional experience in digital marketing, CRM, or marketing automation
•    Experience in enterprise or B2C marketing environments

SAP Emarsys Expertise
•    Automation Center
•    Segmentation & Contact Management
•    Omnichannel Campaigns (Email, SMS, Push, Web)
•    Personalization & Predictive Recommendations
•    Consent Management & GDPR complianceFunctional & Business Skills
•    Strong understanding of customer journeys and lifecycle marketing
•    Ability to convert business needs into functional specifications
•    Excellent communication and stakeholder management skills
•    Analytical mindset with a focus on campaign performance

Nice to Have
•    SAP Emarsys Certification
•    Experience with SAP Marketing Cloud, SAP CDP, or SAP Commerce Cloud
•    Basic understanding of APIs, webhooks, and event-based triggers
•    Knowledge of HTML/CSS for email templates
•    Experience with Agile/Scrum methodologies

Education
•    Bachelor’s degree in Marketing, Information Systems, Business, or a related field
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Key Performance Indicators (KPIs)
•    Successful delivery of Emarsys campaigns and automations
•    Campaign performance improvements (open rates, CTR, conversions)
•    Data accuracy and system reliability
•    Stakeholder satisfaction and adoption