About the role
Our high-profile client are looking for a customer-obsessed marketing manager to drive awareness of their products through innovative content and go-to-market strategies!
You will craft the messaging and positioning for their products and develop creative marketing assets that can help educate our customers and drive demand.
This is an amazing opportunity to work on one of the fastest-growing devices brands that our client takes care of within an entrepreneurial culture, with resourcing support of big tech company. The scope of this position also covers entire EU region!
Key job responsibilities:
Define the positioning and messaging of company products based on customer needs
Conduct research to refine their local value proposition in European markets and translate product specs into USPs
Conduct A/B tests to optimise product positioning, including USPs, copy, images, videos and comparison charts.
Collaborate cross-functionally with designers, copywriters, video producers, product managers and PR teams.
Prioritise, scope and deliver content marketing projects and plan resources accordingly to ensure timely completion of projects.
Create playbooks to educate internal teams on product features and USPs.
About the company
Adecco is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.
This job is sourced from a job board