Senior User Acquisition Manager

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 9,000 apps, process $1 billion+ in in-app subscriptions annually, and have experienced consistent growth for the past two years. Our team consists of more than 120+ committed, product-driven professionals who thrive on tackling challenging tasks. Backed by top investors like 500 Startups and Surface Ventures, we are expanding our impact with a new professional services team dedicated to growth product management, performance marketing, creative production, and App Store optimization. We are seeking a Mobile User Acquisition Manager to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success. What You Will Do Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization. Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook. Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance. Analyze the efficiency of campaigns and target audiences to enhance results. Oversee budgets and track performance to meet advertising objectives. Lead and manage a team by setting KPIs, planning deadlines, and hiring new members. Interact with clients and participate in pre-sale calls to build strong relationships. Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies. Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 9,000 apps, process $1 billion+ in in-app subscriptions annually, and have experienced consistent growth for the past two years.