Performance Marketing Manager

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

What Will You Do?

• Develop and execute full funnel performance marketing strategies for clients across various channels, including search engine marketing (SEM), paid social, display advertising, and affiliate marketing.
• Monitor and optimize campaigns to achieve maximum return on investment (ROI) while staying within budget and command in ROAS and CPA.
• Monitor campaign performance using data analysis tools (Such as GA, Branch/AppsFlyer) and provide regular reports to clients with actionable insights and recommendations.
• Continuously test and optimize ad creatives, landing pages, and campaign elements to improve performance.
• Collaborate with internal teams, such as servicing, creative and analytics teams, to develop and implement performance marketing campaigns that align with client’s business objectives.
• Stay up-to-date with industry trends, new technologies, and best practices in performance marketing to ensure client’s campaign remains competitive and effective.
• Work with external partners, such as publishers and vendors, to ensure the campaign are executed effectively and efficiently.
  
  

What Skills & Experience Do You Need?

• At least 5-7 years of experience in digital marketing, ad optimization, performance marketing, and client servicing within the online advertising industry.
• Proven experience in performance marketing and managing paid advertising campaigns. Digital agency background is preferred.
• Bachelor's degree in marketing, business, or a related field. 
• Proficiency in using advertising platforms like Google Ads, Facebook Ads, X Ads, and DV360.
• Proficiency in Excel, Word, and PowerPoint.
• Experience on performance-driven clients (e.g. E-commerce) will be advantageous. 
• Proficient in using Google Analytics, Adjust, Branch, AppsFlyer and/or other MMPs.
• Fluent written and spoken language skills in English and local language.
  
  

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: https://adaglobal.com/privacy-policy/

Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles.

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.