AATMIA DIGITAL MARKETING AND SECURITY PRIVATE LIMITED
Website:
aatmia.com
Job details:
ROLE DEFENITION
The SEM Ad Optimization Specialist handles the creation and implementation of Adwords strategies. the role demands staying in sync with the current trends of Adwords and achieving the set goals for the brands.
RESPONSIBILITY DELIVERABLES
- SEO Strategy Creation
- AdWord Setup & Optimisation
- Tool Handling
- Brand Analysis
TASKS & ACTIVITIES
SEO Strategy Creation
- Study the brand and have a clear domain and brand understanding
- Gathering of requirements from the client
- Conduct Keyword research and finalise with client's approval
- Competitor analysis and studying the working strategies of a particular industry
- On Page Analysis and conduction of Page Optimisation by coordinating with the team.
- Monitor key parameter's of the website (Caching, Crawling, Broken Links, etc)
AdWord Setup & Optimisation
- On page analysis`of landing page
- Keyword and position research, finalise after client approval
- Configure ad campaign to meet client's goals
- Setting up of lead portal
- Continuous monitoring to optimise the campaign by removing the negative keywords and fine tuning the ad campaign.
- Sharing of Ad report to the client and management as per client's package.
Tool Handling
- Configure the brand's website and selected keywords to the tool, and map them on the landing page.
- Connect necessary portals (Google Analytics, Google My Business, Google search console, Facebook) and configure selected competitors.
- Configure the report section of the brand and schedule it according, client's requirements.
Brand Analysis Actively take part in client induction call with creative director
- Get a preliminary report from the tool
- Analysis of overview of the strategy and missed opportunities available in the market.
- Actively take part in sales meeting.
MEASUREMENT METRICS
- No of projects with complete goal achievement
- No. of New Strategies Implemented successfully.
- Client Retention
- Client satisfaction
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