About the role
About the role The Marketing Engagement & Automation Lead - Active Campaign plays a crucial role in helping our customers maximize the value of their Active Campaign investment. You will work closely with our customers to understand their marketing automation needs, design effective workflows and automations, and provide ongoing support and optimization. Key responsibilities include: - Onboarding new customers and leading the implementation of Active Campaign - Analyzing customer data and marketing goals to design custom workflows and automations - Providing ongoing training and support to help customers get the most out of Active Campaign - Tracking and reporting on key marketing metrics to demonstrate the impact of your work - Continuously exploring new features and functionalities to enhance the customer experience - Collaborating with cross-functional teams to ensure a seamless customer journey
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