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[Global Hiring] Digital Marketing Specialist (Google & Meta Ads) – TORANO Fashion Group
TORANO | Strategic Growth & Marketing Department
Location: 100% Remote (Global)
Compensation: Competitive Salary (Tailored to Local Market Standards & Seniority) + Performance Bonuses + Career Growth Opportunities
About TORANO
TORANO is a premier global fashion and lifestyle brand, recognized for our innovative ""All-Ages"" apparel collections—designed for everyone from children to adults. We combine contemporary style, high-performance fabrics, and exceptional comfort to create an iconic look that resonates with families and fashion enthusiasts worldwide. As part of our Global Strategic Expansion 2026, we are seeking an agile Digital Marketing Specialist to help architect our brand's presence through sophisticated, data-driven advertising initiatives.
Role Overview
As a Digital Marketing Specialist at TORANO, you will play a vital role in driving global customer acquisition, engagement, and sales. Leveraging our proprietary AI-driven optimization network, you will manage budgets on Google Ads and Meta Ads. This role is ideal for a proactive marketer with a systems-thinking mindset, capable of executing complex campaigns across diverse international markets while upholding our global brand identity.
Key Responsibilities
1. Global Campaign Strategy & Management
Planning & Execution: Assist in designing and implementing advertising strategies for Google Ads (Search, Display, YouTube, PMax) and Meta Ads to maximize brand awareness and conversions.
Multi-Format Mastery: Execute campaigns across various formats, including dynamic product ads (DPA), carousel ads, and video formats tailored to regional aesthetics.
2. Advanced Targeting & Audience Synthesis
Audience Architecture: Use segmentation tools to define customer personas across all age groups, from parents shopping for kids to fashion-forward adults.
Precision Targeting: Utilize lookalike audiences and retargeting to engage high-value prospects in Argentina, Brazil, India, and the UAE.
3. Creative Collaboration & A/B Testing
Narrative Development: Partner with creative teams to develop compelling ad copy and visuals that align with TORANO’s global identity.
Iterative Optimization: Continuously refine messaging through systematic A/B testing of copy and visuals to maximize ROAS.
4. Budget Management & Bidding Intelligence
Strategic Allocation: Efficiently manage advertising budgets, ensuring optimal ROI across multiple time zones.
Automated Bidding: Monitor advanced bidding strategies (Target ROAS, Target CPA) integrated with our internal AI optimization tools.
5. Performance Analytics & Reporting
KPI Tracking: Analyze metrics (CTR, CPC, CPA, ROAS) using GA4 and our proprietary data dashboards.
Data-Driven Decisions: Use insights to support strategic adjustments and long-term scaling frameworks.
Requirements & Experience
Expertise: Minimum 1+ year of proven experience in managing Google Ads and Meta Ads campaigns.
E-commerce Knowledge: Basic experience in fashion e-commerce, with an understanding of conversion rates and ROAS.
Technical Stack: Proficiency in Ads Manager, Google Analytics (GA4), and modern digital marketing tools.
Global Mindset: Ability to communicate clearly in English and adapt to regional market nuances.
Infrastructure: A stable high-speed internet connection and a professional remote work setup.
Why Join TORANO Global?
Competitive & Localized Salary: Attractive base pay tailored to your country’s top-tier market standards.
Advanced AI Tech: Gain exclusive access to our proprietary AI-driven optimization tools within the TORANO Intelligence Network.
Career Growth: A fast-paced environment that offers rapid professional development and global impact.
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