Digital Marketing Manager

 

COMPANY SUMMARY:   

 

ACN is one of the world’s largest direct sellers of telecommunications, energy and other essential services, headquartered in Concord, North Carolina. We have global operations in 25 countries and have been rapidly growing since being founded in 1993. We are a privately-held, growth-oriented company that embraces entrepreneurial thinking, quick action, spirit and teamwork!   

 

JOB SUMMARY: We are looking for a digital-minded leader to drive growth for one or more of our leading brands by implementing comprehensive digital marketing strategies using the latest CRM technology. The Digital Marketing Manager will have a well-rounded portfolio of skills, including development and deployment of email marketing campaigns using Pardot, outstanding written and verbal communication skills, forward thinking, the ability to function at a high level under tight, changing deadlines, the ability to be both tactical and strategic, and the ability to take a project from conceptualization to successful implementation. In this role, you'll work with a growing marketing team looking to leverage the power of digital marketing to attract new and retain existing customers. This individual is collaborative by nature, driven by analytics and a thought leader that thrives in a fast-paced environment.    

 

CORE RESPONSIBILITIES:    

• Conceptualize and implement digital marketing content to engage ACN’s growing base of Independent Business Owners (IBO)  

• Build and deploy email marketing strategies using Pardot and Salesforce CRM platforms, and create segmented email drip campaigns  

• Monitor, review, analyze and report on all digital marketing KPIs  

• Plan and manage strategic and tactical initiatives, including communications and promotions, around event and independent business opportunity marketing  

• Collaborate with fellow marketing team members—including graphics, content marketing and video—to build engaging digital marketing campaigns  

• Create and manage the Marketing Communications Calendar for all IBO and product marketing initiatives, which will include email communications, SMS, blogs, social media and other content as needed.   

• Develop detailed communication plans for key initiatives, to be shared with internal stakeholders   

• Research and be familiar with the Direct Selling and telecommunications competitive landscape to help to create more compelling and relevant collateral and communication pieces  

• Enforce brand standards, product positioning and key messaging across all distribution channels; serve as an expert on what’s new and now.  

• Serve as a mentor on the North America Marketing team; provide guidance and leadership to other team members as needed.   

• Provide support for internal, corporate communications as needed including but not limited to employee communications, employee meetings, founder and executive support  

• Responsible for keeping informed of new technologies, trends and digital marketing tools and bringing these ideas into consideration when building new campaigns.  

 

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:     

• Proven experience using social media and digital media to develop and grow a business  

• Experience with in-depth analytics and problem solving with the ability to think strategically and be execution-oriented to drive a fully-integrated digital marketing strategy.  

• A continuous-learner mindset with a strong understanding of the evolving digital landscape as it relates to paid and organic trends, user experience, website engagement, and analytics.  

• Strong communications skills, verbal and written   

• Passionate about collaboration and leading by example.  

• Working knowledge of HTML, CSS, CMS systems such as WordPress  

• Working knowledge of Pardot (strongly desired), Salesforce Marketing Cloud or other CRM platforms  

• Motivated, organized and professional  

• Self-motivated and able to work with minimal supervision  

• Possess a sound judgment and decision-making ability   

• Working knowledge MAC operating systems and hardware, as well as MS Office applications  

• Strong time management with ability to meet deadlines • Ability to effectively collaborate with peers and internal/field communities to define projects and prioritize resources based on corporate, brand, and ROI goals.  

• Ability to develop strong marketing content across multiple mediums  

• Determine/recommend good marketing processes or design  

• Must be entrepreneurial minded and thrive in a fast-paced environment where priorities may shift quickly  

• Able to interact with various departments and levels of positions, including top executives   

OTHER REQUIREMENTS:   

• Demonstrated experience with strategizing and building end-to-end marketing campaigns inclusive of print, digital and video execution.  

• A Bachelor's degree in an analytically oriented discipline (e.g. business, economics, statistics, mathematics, marketing, etc.) or technology-oriented degree. • Must be able to manage a project from start to finish  

• Must be able adhere to budget guidelines and continually seek out ways to streamline costs  

• 5+ years developing a career in digital marketing with demonstrated experience strategizing and executing digital marketing campaigns  

• Direct Sales or telecommunications experience a plus   

 

ESSENTIAL FUNCTIONS: 

• The employee must occasionally lift and/or move up to 10lbs.   

• Specific vision abilities required by this job include close vision  

• The employee is regularly required to talk and hear  

• The person in this position needs to occasionally move about inside the office     

 

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization. 

ACN, Inc. is a North American multi-level marketing (MLM) company. It provides telecommunications, energy, merchant services and other services, depending on the country, through a network of independent sellers who also can recruit other sellers. Based in Concord, North Carolina, United States, ACN began operations in the United States in 1993. , the company reported that it operates in twenty-seven countries.