ON PURPOSE
Website:
onpurposeconsulting.in
Job details:
Account Executive - Design
ABOUT THE ROLE
Position: Account Executive, Design
Place: Delhi
About us
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organisations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like 6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace.
Don’t just take our word for it- In 2025, ON PURPOSE was recognised among the ‘12 Best Agencies in India and South Asia’ by Provoke Media and featured in the exchange4media's PR and Corp Comms Watchlist 2026 (Agencies)’. We've also received multiple honours, including ‘Best Organisation for Women Empowerment’ at the Women Achievers Summit and Awards 2025, as well as ‘Best Culture of the Year’, ‘Best Diversity & Inclusion of the Year’, and ‘PR Team of the Year’ at the Campaign India Awards.
Your Role and Responsibilities
- Own visual design delivery across assigned accounts from concept to final execution.
- Lead visual storytelling across digital, print, video, events, and brand systems.
- Translate complex social, policy, and sector narratives into clear, compelling visual languages.
- Conceptualise and design high-impact assets including social media creatives, reports, presentations, event branding, and campaign toolkits.
- Develop brand identities, visual systems, and design templates from the ground up.
- Ensure visual consistency across platforms, formats, and touchpoints.
- Create platform-native designs for LinkedIn, Instagram, X, YouTube, websites, and emerging formats.
- Design for motion, video, reels, GIFs, and short-form animations with speed and intent.
- Apply strong typography, layout, colour, and composition principles across all outputs.
- Use AI-powered design, image generation, motion, and video tools to enhance speed, ideation, and quality.
- Stay updated on evolving design technologies, AI workflows, and creative tools.
- Create mood boards, visual directions, and design rationales for client and internal alignment.
- Crack original visual ideas independently and in collaboration with teams.
- Convert briefs into strong visual concepts with minimal supervision.
- Simplify dense information into intuitive infographics, data visuals, and visual explainers.
- Design for accessibility, inclusivity, and sector sensitivity.
- Support website design needs including layout systems, visual hierarchies, and UI-ready assets.
- Collaborate closely with content, strategy, social media, and client servicing teams.
- Guide junior designers and freelancers through clear creative direction and feedback.
- Manage multiple timelines while maintaining quality and attention to detail.
- Respond to feedback with speed, clarity, and creative problem-solving.
- Anticipate visual needs and proactively suggest design-led solutions.
- Ensure files, formats, and outputs meet technical and publishing standards.
- Contribute to agency-wide visual innovation, experimentation, and creative culture.
- Document design systems, templates, and best practices for continuity and scale
What this role demands:
Strong ownership mindset with accountability for visual quality and delivery.
- Ability to think before designing and explain the “why” behind creative choices.
- High creative curiosity and comfort with experimentation and iteration.
- Sensitivity to social, cultural, and sector-specific narratives.
- Speed without compromising craft, detail, or intent.
- Comfort working across ambiguity, fast-changing briefs, and tight timelines.
- Confidence to challenge briefs and propose stronger visual directions.
- Discipline to follow brand systems while knowing when to evolve them.
- Clarity in communication with designers, content teams, and client-facing colleagues.
- Openness to feedback without defensiveness and ability to act on it fast.
- Willingness and potential to adopt new tools, AI workflows, and emerging design technologies.
- Strong problem-solving instinct rather than task-based execution.
- Ability to balance independent work with collaborative thinking.
- Reliability under pressure and consistency in delivery.
- Professional integrity, ethical judgment, and respect for inclusive storytelling.
What You’ll Need (must haves for the role)
- 1 to 2 years of relevant work experience as a graphic designer
- Bachelor’s degree or advance diploma in graphic design or related field
- Proficient in Adobe Creative Suite (Illustrator, After Effects, Photoshop, InDesign).
- Thorough understanding of design principles, including typography, color theory, and layout.
- Excellent attention to detail and ability to meet deadlines.
- Strong communication and teamwork skills
- Knowledge of social media platforms and trends and marketing practices
- Basic video editing skills (Premiere Pro, After effects, Animate)
- A portfolio of work that demonstrates your skills and abilities
What Would Be Nice to Have
- Experience managing large account portfolios
- Proven experience with concept development
- Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
What You Can Expect From Us
- A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
- An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.
- A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
Industry Recognition
- Best Culture of the Year - Campaign India, 2025, 2023, 2022
- Best Diversity & Inclusion of the Year - Campaign India,2025, 2022
- PR Team of the Year - Campaign India,2025, 2022, 2021, 2020 & 2019
- Championing Diversity Award - ICCO Global Awards, 2024
- Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024
- Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
- Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
- Fastest Growing Consultancy in India - Provoke Media, 2023
- Mid-Size Agency of the Year - Agency Reporter, 2022
- Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
- Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
- Diversity Campaign Winner - Women Leading Change, Campaign India 2022
- Best Organisation for Women's Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
- Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
- PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018
Media Handles:
- Website: http://www.onpurposeconsulting.in/
- Instagram: https://www.instagram.com/onpurposecomms/
- LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
- Twitter: https://twitter.com/onpurposecomms
Click on Apply to know more.
