Account based Marketing

Akkodis

Website: akkodis.com
Job details:

Account-Based Marketing (ABM)

Hyderabad

Onsite 5days

UK Shift

Role Overview:

The Manager, Account-Based Marketing (ABM) is responsible for leading the design and execution of highly targeted marketing programs that support revenue expansion for Continent 8. This role will develop tailored ABM campaigns for existing customers, with the goal of driving upsell, cross-sell, and solution adoption across the Continent 8 services portfolio, as well as outreach and driving net new leads. The successful candidate will bring strong ABM expertise with deep experience in HubSpot and Salesforce, a data-driven mindset, and an ability to collaborate cross-functionally with sales, customer success, product, and marketing teams.

Responsibilities:

Strategic ABM Planning & Execution

• Develop and lead the ABM strategy for defined existing accounts across the company, as well as identified target accounts.
• Manage the company’s marketing database, data hygiene and segmentation, ensuring best practice and alignment with GDPR and other requirements
• Manage HubSpot platform that connects to Salesforce and lead on integrations and utilization – best practice workflows and automation
• Partner closely with account managers and the sales team to understand customer needs, growth opportunities, and product fit.
• Build 1:1, 1:few, and 1:many ABM programs tailored to customer maturity, product usage, and growth potential.
• Create integrated campaigns including email, digital, content, events, and personalized touchpoints.

Campaign Management

• Oversee the end-to-end development of ABM assets such as customer-specific landing pages, presentations, use cases, product bundles, and ROI-focused messaging.
• Coordinate campaign execution across digital, creative, content, and sales teams.
• Ensure alignment between marketing efforts and account plans for upsell and retention objectives.

Sales & Customer Alignment

• Work closely with Account teams to build shared goals and metrics.
• Enable sales teams with tailored collateral and nurture sequences.
• Participate in pipeline reviews and identify new marketing opportunities within existing accounts.

Data & Reporting

• Use CRM and marketing automation tools to track account engagement, campaign performance, and funnel progression.
• Deliver quarterly reporting on ABM campaign effectiveness, pipeline contribution, and revenue influence.
• Adjust strategies based on data insights, customer feedback, and market trends.

Team Leadership

• Lead and mentor the ABM Coordinator, providing guidance on project execution, prioritization, and skill development.

Required Qualifications & Experience

• 5–7 years of B2B marketing experience, with at least 3 years focused on ABM.
• Strong understanding of enterprise sales processes and customer lifecycle marketing.
• Experience creating personalized content and customer-specific campaigns.
• Proficiency with CRM and marketing automation systems (e.g., HubSpot, Salesforce, Go-To_Webinar).
• Experience working with technology, cloud, telecom, cybersecurity, or data-center focused organizations is beneficial.
• Excellent communication, project management, and stakeholder engagement skills.

Skills & Competencies

• Strategic planning and execution
• Stakeholder and cross-functional collaboration
• Campaign management
• Data analysis and performance optimization
• Leadership and coaching
• Strong content development abilities
• High organization and prioritization skills

Personal Attributes

• Proactive, results-oriented, and highly organized
• Comfortable managing multiple campaigns simultaneously
• Strong customer-centric mindset
• Creative and solutions-driven
• Ability to thrive in a fast-paced, global environment.

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