Director, Digital Marketing, Rare Disease

Position Summary: 

The Director, Digital Marketing, Rare Disease will be responsible for shaping and executing innovative digital marketing strategies that amplify awareness and engagement across Acadia’s rare disease portfolio, including DAYBUE. This strategic leader will drive omnichannel campaigns that inspire connection and deliver measurable impact with patients, caregivers, and healthcare professionals. From paid media and email to web, search, and Connected TV, this individual will oversee the full digital ecosystem to ensure cohesive, data-driven storytelling that meets both business goals and regulatory excellence.

As a key partner across the Commercial organization, the Director will translate brand strategy into impactful digital activation, driving alignment, building best-in-class programs, and leading agency partners to deliver high-performing content, creative, and analytics that elevate the customer experience.

Primary Responsibilities:

• Partner with marketing functions (Consumer, HCP/DTP Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan
• Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high impact digital marketing programs across channels for both Caregivers and HCPs.
• Support and develop omnichannel strategies that support digital programs that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
• Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement
• Collaborate with Corporate Communications on key digital and PR activities
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization.
• Manage social listening tools to monitor brand sentiment and trends in the industry
• Craft digital measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize programs and performance
• Build and evolve subject matter knowledge regarding digital channels, capabilities, and relevant vendors, including the establishment of best practices and standards
• Partners with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities.
• Serve as a critical bridge between commercial and our IT partners
• Deep understanding of US marketing and regulatory challenges, opportunities and best practices
• Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s)
• Driven, accountable, a self-starter, with the ability to work under pressure and tight deadlines; multi-task and prioritize projects
• Other responsibilities as assigned.

Education/Experience/Skills:

Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or related field.  Advanced degree (MBA, MS) is a plus. Targeting 10 years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered.

Must possess:

• 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech
• Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.
• Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders
• Extensive knowledge of the digital marketing landscape, tools, and techniques for measuring impact and return on investment
• Experience in patient, consumer and physician engagement strategies
• Expertise with administrative aspects of marketing automation systems such as Marketo, Active Campaign, Marketing Cloud etc.
• Demonstrated track record of developing and executing successful digital and social strategies and programs.
• Full and technical understanding of Google Analytics, HTML and CSS
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
• Strong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences
• A passion for leveraging marketing to drive business results.
• Comfort with ambiguity, and the ability to thrive in a fast paced, quick turnaround environment.
• Skilled at building and maintaining effective relationships.
• Ability to travel up to 30% of time.

Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds.  This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

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ACADIA Pharmaceuticals Inc. operates as a biopharmaceutical company focuses on the discovery, development, and commercialization of small molecule drugs for the treatment of central nervous system disorders. The Company specializes in the treatment of induced dysfunction in parkinson's disease, schizophrenia, neuropathic pain, and glaucoma.