Website:
brandpipal.com
Job details:
Job Title: ABM (Account-Based Marketing) Specialist
Location: Delhi-NCR (Hybrid)
Experience: 10–12 Years
Qualification: MBA in Marketing / Business Management or equivalent
Company: Brand Pipal (A subsidiary of NLB Services)
About Brand Pipal
Brand Pipal is the creative marketing powerhouse incubated within NLB Services. We combine strategic thinking, creative storytelling, performance marketing, and technology-driven execution to build impactful brand experiences.
Our expertise spansEmployer Branding, B2B Marketing, Account-Based Marketing (ABM), Demand Generation, Content, Paid Media, and Strategic Communications. We partner with leading enterprises to drive measurable business growth through highly targeted and relationship-led marketing programs.
Role Overview
We are looking for a highly strategic and execution-focused ABM (Account-Based Marketing) Specialist with 10–12 years of experience in IT/ITES B2B marketing, lead generation, analytics and program management.
The ideal candidate will be responsible for driving end-to-end ABM initiatives for enterprise client accounts by identifying and engaging high-priority target accounts, building CXO-level relationships, generating qualified opportunities, and supporting revenue growth.
This role requires close collaboration with client sales teams to design personalized, persona-led engagement programs that nurture accounts across every stage of the buying journey—from awareness to conversion and long-term relationship development.
The candidate should have strong experience in integrated marketing campaigns, stakeholder engagement, lead nurturing, demand generation, and enterprise relationship-building strategies.
Key Responsibilities
Account-Based Marketing Strategy & Execution
- Develop and execute comprehensive ABM strategies for enterprise and strategic accounts.
- Identify high-value target accounts and define account-specific engagement plans aligned with business objectives.
- Build persona-based targeting frameworks for CXOs, decision-makers, influencers, and buying committees within target organizations.
- Drive account penetration and engagement through personalized and multi-channel marketing campaigns.
Demand Generation & Lead Management
- Generate and nurture high-quality leads through integrated ABM programs.
- Work closely with client sales teams to generate, mature, and close opportunities across key accounts.
- Build lead nurturing workflows aligned to different stages of the buyer journey.
- Monitor pipeline contribution, engagement metrics, conversion ratios, and business impact from ABM initiatives.
Campaign Planning & Engagement Programs
Drive strategic engagement initiatives including:
- Personalized email marketing campaigns
- CXO engagement programs
- Executive roundtables and leadership forums
- Customer Advisory Boards (CABs)
- Webinars and virtual events
- Custom enterprise events
- Newsletters and thought leadership campaigns
- PR and media briefings
- Paid media and SEO-led demand generation campaigns
- Account-specific content and outreach initiatives
Cross-Functional Collaboration
- Partner with sales, marketing, content, creative, digital, PR, and external vendor teams for seamless execution.
- Coordinate with inside sales/calling teams to strengthen account outreach and appointment generation.
- Align campaign messaging and activities with sales priorities and account growth objectives.
Data, Insights & Optimization
- Analyze account engagement data, campaign performance, pipeline movement, and ROI metrics.
- Leverage CRM, marketing automation, intent data, and analytics platforms to optimize account engagement strategies.
- Continuously refine targeting, messaging, and campaign effectiveness based on insights and performance trends.
Mandatory Skills
- 10–12 years of experience in B2B Technology IT/ITES Marketing, ABM, Demand Generation, Lead Generation, or Business Development.
- Strong understanding of enterprise sales cycles and account-based engagement models.
- Proven experience managing strategic marketing programs for enterprise or technology clients.
- Expertise in lead generation through paid media, email marketing, events, SEO, and outbound engagement programs.
- Experience working with CXO stakeholders and enterprise sales teams.
- Strong understanding of buyer personas, account mapping, and customer journey planning.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho, or similar tools.
- Excellent communication, presentation, stakeholder management, and relationship-building skills.
- Ability to manage multiple campaigns and high-priority accounts simultaneously.
Preferred Skills
- Exposure to intent-based marketing and AI-enabled personalization tools.
- Knowledge of paid media, SEO, content strategy, and analytics-driven marketing.
- Experience managing agency and vendor ecosystems for campaign execution.
Education
- MBA in Marketing / Business Management or equivalent from a recognized institution.
Why Join Brand Pipal
- Work with a fast-growing, strategy-first marketing organization backed by NLB Services.
- Lead high-impact ABM and enterprise growth programs for leading brands.
- Be part of a collaborative environment that blends creativity, technology, and business growth.
- Opportunity to work on large-scale CXO engagement and demand generation initiatives across industries.
- Accelerated growth environment for strategic marketers and relationship builders.
How to Apply:
Apply directly using LinkedIn Easy Apply, or send your resume to careers@brandpipal.com with "ABM (Account-Based Marketing) Specialist" in the subject line.
Click on Apply to know more.