About the role
Role Overview:
We are looking for a seasoned Creative Lead who will drive Van Heusen's visual identity and creative excellence. This individual will lead the development of a center of excellence, ensuring cohesive brand expression across all consumer touchpoints. The role demands expertise in design strategy, 3D renders, retail identity, and communication design, contributing to a stronger, more impactful brand experience.
Key Responsibilities:
1. Brand Identity Development:
• Develop and maintain a consistent visual and creative language for Van Heusen.
• Lead initiatives to build distinct retail identity systems and fixtures that reinforce brand salience.
• Retail marketing partnerships to elevate NSO, Take off & marquee retail events.
2. Design Execution and Oversight:
• Oversee creative execution for all retail spaces, including store layouts, fixtures, and window displays.
• Manage graphic and communication design, ensuring alignment with brand guidelines.
• Translate and build upon a single direction approach across channels.
3. 3D Visualization and Rendering:
• Use advanced 3D rendering tools to create impactful spatial designs for retail environments, identities
& fixture design.
• Collaborate with external partners - architects/ agencies and VM teams to bring designs to life.
4. Collaboration and Mentorship:
• Collaborate with the Corporate VM & Regional VM teams, fostering innovation and upskilling in design
implementations and drive executional excellence. Work closely with stakeholders (Retail, B&M,
marketing, design) to provide proactive support.
• Establish best practices for creative workflows and processes to improve efficiency for creative teams.
• Guide external design agencies and internal teams to deliver world-class creative solutions.
Skills and Expertise Required:
• Strong expertise in retail identity, fixture design, and brand storytelling.
• Proficiency in 3D design and rendering software such as Autodesk 3ds Max, SketchUp, or Rhino.
• Advanced knowledge of graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Familiarity with visual merchandising principles and communication design.
• Strong understanding of materials, production processes, and prototyping.
• Excellent project management and cross-functional collaboration skills.
Key Software Proficiencies:
• 3D Design Tools: Autodesk 3ds Max, SketchUp, Rhino, Blender.
• Graphic Design Tools: Adobe Photoshop, Illustrator, InDesign.
Qualifications:
• Bachelor's or Master's degree in Design, Architecture, Visual Arts, or related fields.
• Proven experience in working on creative teams and delivering large-scale retail or design projects.
Pre requisites: resume, portfolio, and a cover letter detailing relevant experience
