Principal Software Developer

1. 1QR, a unique customer engagement layer, helping them in marketing campaigns & customer analytics. With our solution clients bring all their information & touchpoints (socials, reviews, locations, sales & payments) together under one roof in a format of a QR code on their products, packaging, flyers & events. 2. Spearheaded full app lifecycle from concept to MVP to production, launching on iOS & Android stores. Built a modular & scalable React Native front-end codebase, state management & side-effect handling using Redux middleware, automated CI/CD, implemented pixel-perfect UI and tech debt prioritization. 3. Phased rollouts, feature flags, unit test cases & A/B tests, driving onboarding +40% & retention +35%. 4. Integrated REST APIs, auth, payments, notifications & analytics (Firebase Crashlytics, Mixpanel, Clevertap). 5. Led 5. Jira-driven sprints & orchestrations, reduced dev time by 25%, achieved 90% on-time delivery.

Simplify is a common application for jobs & internships. Autofill job applications anywhere on the web, get notified when new jobs open, & seamlessly track your applications.